Staying Power
Staying Power
I interview a lot of people. We are hiring a ton at Return Path, and I am still able to interview all finalists for jobs, and frequently I interview multiple candidates if it’s a senior role. I probably interviewed 60 people last year and will do at least that many this year. I used to be surprised when a resume had an average job tenure of 2 years on it — now, the job market is so fluid that I am surprised when I see a resume that only has one or two employers listed.
But even the dynamic of long-term employment, as rare as it is, has changed. My good friend Christine, who was a pal in college and then worked with me at MovieFone for several years before I left to start Return Path, just announced that she’s finally leaving AOL — after almost 11 years. Now that’s staying power. But most likely the reason she was able to stay at MovieFone/AOL for over a decade is that she didn’t have one single job, and she didn’t even work her way up a single management chain in a single department. She had positions in marketing, business development, finance, operations, planning, strategy. Most were in the entertainment field, so they did have that common thread, and some evolved from others, but the roles themselves had very different dynamics, skills required, spans of control, and bosses.
That’s the new reality of long-term employment with knowledge workers. If you want to keep the best people engaged and happy, you have to constantly let them grow, learn, and try new things out or run the risk that some other company will step in with a shiny new job for them to sink their teeth into. Congratulations, Christine, on such a great run at AOL — it’s certainly my goal here to keep our best people for a decade or more!
The Boomerang Club, or How to Quit Your Job, Part II
The Boomerang Club, or How to Quit Your Job, Part II
My post last week on How to Quit Your Job has generated about two dozen comments as well as a really lengthy thread on Y Combinatorâs Hacker News. My various replies to comments are worth summarizing here â this is a reprint of my comment on Hacker News:
First, my post was not intended to be general advice to employees of all companies on how to handle a situation where they’re starting to look for jobs. Of course, many environments would not respond well to that approach. My point was just that that’s how we encourage employees to handle the situation at Return Path, and we have created a safe environment to do so. By the way, it doesn’t happen here 100% of the time either, by any stretch of the imagination. But I wish it did. When it happens, it’s better for everyone — the company as well as the employee, who either (a) ends up staying because we resolve some issue we weren’t aware of, or (b) has a less stressful and more graceful transition out.
Second, the way we run our business is around a bit of a social contract — that is to say, a two-way street. And just as we ask employees to start a dialog with us when they are thinking of leaving, we absolutely, 100% of the time, are open and transparent with employees when they are in danger of being fired (other than the occasional urgent “for cause” situation). We give people ample opportunity to correct performance and even fit issues. In terms of someone’s question below about lay-offs, we fortunately haven’t had to do those since 2001, but if I recall, even then, we were extremely transparent about our financial position and that we might need to cut jobs in 30 days.
But I wanted to take this post to emphasize a related, second point. If itâs a given that you are going to quit your job, then HOW you quit your job becomes super important. And this is general advice, not something specific to Return Path. Even if youâre unhappy â even if you feel totally wronged or burned in some way â there is never a good reason to burn bridges on the way out the door. In fact, the opposite is what I would consider best practice: make the transition as easy as possible for your company.
Document your job really well, including specifics of all open projects. Work with your manager and teammates to hand off all responsibilities. Be frank and constructive in your exit interview. Make the extra effort to leave things in good working order.
We have a long history of hiring back former employees here. We proudly call it The Boomerang Club, and there have been a dozen or so members over the years. We try to make it easy to come back if you leave. First, we celebrate the return of a former employee pretty widely, and we obviously modify our usual extensive interview process. If you come back in less than a year, we pretend that you never left in terms of giving you credit for continuous service. If your gap is more than a year, we donât give you credit for the time you were gone, but we do give you full credit for the time youâd been here before you left.
But you canât really be a member of The Boomerang Club if you leave your job in the wrong way. HOW you do that says a lot about you, and everyone at your company will take note and remember it.
The 90-Day Reverse Review
The 90-Day Reverse Review
Like a lot of companies, Return Path does a 90-day review on all new employees to make sure they’re performing well, on track, and a good fit. Sometimes those reviews are one-way from the manager, sometimes they are 360s.
But we have also done something for years now called the 90-Day Reverse Review, which is equally valuable. Around the same 90-day mark, and unrelated to the regular review process, every new employee gets 30 minutes with a member of the Executive Committee (my direct reports, or me if the person is reporting to someone on my team) where the employee has a chance to give US feedback on how WE are doing.
These meetings are meant to be pretty informal, though the exec running the meeting takes notes and circulates them afterwards. We have a series of questions we typically ask, and we send them out ahead of time so the employee can prepare. They are things like:
-Was this a good career move? Are you happy you’re here?
-How was your onboarding experience?
-How do you explain your job to people outside the company?
-What is the company’s mission, and how does your role contribute to it?
-How do you like your manager? Your team?
-Do you feel connected to the company? How is the company’s information flow?
-What has been your proudest moment/accomplishment so far?
-What do you like best about the company?
-If you could wave a wand and change something here, what would it be?
We do these for a few reasons:
-At the 90-day mark, new employees know enough about the company to give good input, and they are still fresh enough to see the company through the lens of other places they’ve worked
-These are a great opportunity for executives to have a “Moment of Truth” with new employees
-They give employees a chance to productively reflect on their time so far and potentially learn something or make some course correction coming out of it
-We always learn things, large or small, that are helpful for us as a management team, whether something needs to be modified with our Onboarding program, or whether we have a problem with a manager or a team or a process, or whether there’s something great we can steal from an employee’s past experiences
This is a great part of our Operating System at Return Path!
Lean In, Part II
Lean In, Part II
My post about Sheryl Sandbergâs Lean In a couple months ago created some great dialog internally at Return Path. It also yielded a personal email from Sheryl the day after it went up encouraging me to continue âtalking about it,â as the book says, especially as a male leader. Along those lines, since I wrote that initial post, weâve had a few things happen here that are relevant to comment on, so here goes.
We partnered  with the National Center for Women & IT to provide training to our entire organization on unconscious bias. We had almost 90% of the organization attend an interactive 90 minute training session to explore how these biases work and how to discuss these issues with others.   The goals were to identify what unconscious bias is and how it affects the workplace, identify ways to address these barriers and foster innovation, and provide practice tools for reducing unconscious biases.  While the topic of unconscious bias in the workplace isnât only about gender, thatâs one major vector of discussion. We had great feedback from across the organization that people value this type of dialog and training. It’s now going to be incorporated into our onboarding program for new employees.
Second, as I committed to in my original post, we ran a thorough gender-based comp study. As I suspected, we donât have a real issue with men being paid more than women for doing the same job, or with men and women being promoted at different rates.   Thatâs the good news. However, the study and the conversations that we had around it yielded two other interesting conclusions. One is that that we have fewer women in senior positions than men, though not too far off our overall male:female ratio of 60:40. On our Board, we have no women. On our Executive Committee, we have 1 of 10 (more on this below). On our Operating Committee, we have 8 of 25. Of all Managers at the company, we have 32 of 88. So women skew to more junior roles.
The other is that while we do a good job on compensation equity for the same position, it takes a lot of deliberate back and forth to get to that place. In other words, if all we did was rely on peopleâs starting salaries, their performance review data, and our standard raise percentages, we would have some level of gender-based inequality. Digging deeper into this, itâs all about the starting point. Since we have far more junior/entry level women than men, the compensation curve for women ends up needing to be steeper than that of men in order to level things out. So we get to the right place, but it takes work and unconventional thinking.
Finally, I had an enlightening process of recruiting two new senior executives to join the business in the past couple of months.  I knew I wanted to try and diversify my executive team, which was 25% female, so I made a deliberate effort to focus on hiring senior women into both positions. I intended to hire the best candidate, and knew Iâd only see male candidates unless I intentionally sourced female candidates. For both positions, sourcing with an emphasis on women was VERY DIFFICULT, as the candidate pools are very lopsided in favor of men for all the reasons Sheryl noted in her book. But in both cases, great female candidates made it through as finalists, and the first candidate to whom I offered each job was female â both superbly qualified. In both cases, for different reasons I canât go into here, the candidates didnât end up making it across the finish line. And then in both cases, when we opened up the search for a second round, the rest of the candidate pool was male, and I ended up hiring men into both roles. Now my resulting exec team is even more heavily male, which was the opposite of my intention. Itâs very frustrating, and it leaves us with more work to do on the women-in-leadership topic, for sure.
SoâŠsome positives and some challenges the last few months on this topic at Return Path. Iâll post more as relevant things develop or occur. We are going to be doing some real thinking, and probably some program development, around this important topic.
Getting the Most out of Your Investors
Getting the Most out of Your Investors
Fred Wilson has been a venture investor and director in Return Path since 2000, first with Flatiron Partners and then with Union Square Ventures. Weâve been through a lot of wars together. In a couple of weeks, he and I are team-teaching a class in Entrepreneurship at Princeton, and the professor gave us the assignment of writing two pairs of blog posts to tee up discussion with the class. The first two posts were mine on selecting investors and Fredâs on selecting investments. This is my second oneâŠand Fredâs post on the other side of the topic is here.
Once youâve done a venture financing and the smoke clears, you have to transition the relationship you have with your new investor from the courting phase to building a CEO-Director relationship for the long haul. Here are a few thoughts on how best to do optimize the relationship once itâs established.
- Take onboarding seriously. I always say that the hiring process for new employees doesnât end when the employee startsâŠit ends 90 days later after some deliberate onboarding and a two-way review to check in and see how things are going. Adding a new Board member is the same. Onboard him or her with some of the same rigor and materials with which youâd onboard a new executive. Touch base a lot early on. Schedule an in-person 1:1 check-in after a few months to see how things are going
- Give news early and often.  CEOs who wait until Board meetings to share all news are missing out on the point of a good director relationship, as well as missing the point of how communications work in the 2010s. This is especially true with bad news. No one likes to get it, but the earlier people hear it, the more they can thoughtfully process it and provide help
- Ask for and give feedback early and often. Though there are certainly some exceptions, venture investors are notoriously bad about giving and receiving feedback. If you set the tone by asking for feedback regularly â then being sure to internalize and act on it and check back in to see if improvements are obvious â you can get even the most reticent director to speak up. And thereâs no reason you shouldnât be providing feedback in near-real time as well. Just because a director is your boss doesnât mean he or she is meeting your expectations, and itâs a partnership, not a true hierarchical relationship
- Ask for help and give assignments. As a friend of mine says to her kids all the time, You donât A-S-K, you donât G-E-T. If Board members donât have specific things to work on, they either do nothing, or they do things you donât need help on. Drive the work like you would with any team member
- Foster independent relationships with your team and other directors. The hourglass model â where the CEO sits in between the Board and the management team and filters all dialog and data from one group to the other â is outdated. A director will be much more able to add value to you and to the organization if he or she has an independent point of view as to whatâs going on with your team and what other directors are thinking
- Encourage directors to speak their minds. As awful as company politics are, Board politics are worse. Try to create an environment where directors arenât shy about saying whatâs really on their mind. You donât want to get through a Board meeting and then have someone pull you aside and say âwhat I really think isâŠâ This means you need to ask them direct questions, not be defensive in your verbal or body-language reaction, and make sure you allow for Executive Sessions at Board meetings
- Hold directors accountable. If you give a Board member an assignment, make sure it gets done on time and the way you asked for it. If you have a director who is sitting in your Board meetings doing email the whole time, politely (and maybe privately, at least the first time) call him out on it. If you donât hold directors accountable, then just like your staff, they will learn that you donât really mean what you say
- Use their time wisely. No one likes to waste time â certainly not professional investors who sit on a dozen boards. Get Board materials out early, run productive Board meetings, and while you include some social element like a dinner or outing, make sure even that has the right group and is at the right kind of venue
- Augment the Board with independent directors. Venture directors can be amazingly helpful resources for you and your company. But they typically have limitations as to their range of operating experience. If you want to build a great Board and add some counterweights to your VCs, add one or more independent directors who are experienced business operators with experience serving on Boards as well
Year ago when we both first started blogging, Fred and I wrote a whole series of Venture ClichĂ© and Counter-ClichĂ© posts. Writing these two makes me realize how much fun that was! Iâm looking forward to the class at Princeton next week and to seeing the kinds of questions these four posts inspire.
5 Ways to Get Your Staff on the Same Page
5 Ways to Get Your Staff on the Same Page
[This post first appeared as an article in Entrepreneur Magazine as part of a new series I’m publishing there in conjunction with my book, Startup CEO:Â A Field Guide to Scaling Up Your Business]
When a major issue arises, is everybody at your company serving the same interests? Or is one person serving the engineering team, another person serving the sales team, one board member serving the VC fund, another serving the early-stage âangelsâ and another serving the CEO? If that’s the case, then your team is misaligned. No individual departmentâs interests are as important as the companyâs.
To align everyone behind your companyâs interests, you must first define and communicate those goals and needs. This requires five steps:
- Define the mission. Be clear to everyone about where youâre going and how youâre going to get there (in keeping with your values).
- Set annual priorities, goals, and targets. Turn the broader mission into something more concrete with prioritized goals and unambiguous success metrics.
- Encourage bottom-up planning. You and your executive team need to set the major strategic goals for the company, but team members should design their own path to contribution. Just be sure that you or their managers check in with them to assure that they remain in synch with the companyâs goals.
- Facilitate the transparent flow of information and rigorous debate. To help people calibrate the success, or insufficiency, of their efforts, be transparent about how the organization is doing along the way. Your organization will make better decisions when everyone has what they need to have frank conversations and then make well-informed decisions.
- Ensure that compensation supports alignment (or at least doesnât fight it). As selfless as you want your employees to be, theyâll always prioritize their interests over the companyâs. If those interests are aligned â especially when it comes to compensation â this reality of human nature simply wonât be a problem.
Taken in sequence, these steps are the formula for alignment. But if I had to single out one as the most important, it would be number 5: aligning individual incentives with companywide goals.
Itâs always great to hear people say that theyâd do their jobs even if they werenât paid to, but the reality of post-lottery-jackpot job retention rates suggests otherwise. You, and every member of your team, âworkâ for pay. Whatever the details of your compensation plan, itâs crucial that it aligns your entire team behind the companyâs best interests.
Donât reward marketers for hitting marketing milestones while rewarding engineers to hit product milestones and back office personnel to keep the infrastructure humming. Reward everybody when the company hits its milestones.
The results of this system can be extraordinary:
- Department goals are in alignment with overall company goals. âHitting product goalsâ shouldnât matter unless those goals serve the overall health of your company. When every member of your executive team â including your CTO â is rewarded for the latter, itâs much easier to set goals as a company. There are no competing priorities: the only priority is serving the annual goals.
- Individual success metrics are in alignment with overall company success metrics. The one place where all companies probably have alignment between corporate and departmental goals is in sales. The success metrics that your sales team uses canât be that far off from your overall goals for the company. With a unified incentive plan, you can bring every department into the same degree of alignment. Imagine your general counsel asking for less extraneous legal review in order to cut costs
- Resource allocation serves the company, rather than individual silos. If a department with its own compensation plan hits its (unique) metrics early, members of that team have no incentive to pitch in elsewhere; their bonuses are secure. But if everyoneâs incentive depends on the entire companyâs performance, get ready to watch product leads offering to share developers, unprompted.
This approach can only be taken so far: I canât imagine an incentive system that doesnât reward salespeople for individual performance. And while everyone benefits when things go well, if your company misses its goals, nobody should have occasion to celebrate. Everybody gets dinged if the company doesnât meet its goals, no matter how well they or their departments performed. Itâs a tough pill to swallow, but it also important preventive medicine.
Open Vacation
At Return Path, we’ve had an “open vacation” policy for years, meaning that we don’t regulate the amount of time off people take, and we don’t accrue for it or pay out “unused” vacation if someone leaves the company. I get asked about this all the time, so I thought I’d post our policy here and also answer a couple follow-up questions I usually get about it.
First, here’s the language of our policy:
Paid Time Off
Youâre encouraged to take as much time off as you can while maintaining high performance and achieving your goals. We donât count the hours you work, so why should we count the hours you donât? (Unless youâre a non-exempt employee, and only then because we have to!) Take what you need, when you can, and make sure to arrange coverage with your team. If you havenât had a vacation in a while, you can expect to get a friendly nudge from your manager to get away from the office!
Use your Paid Time Off (PTO) for planned vacations, days off for appointments, religious, or personal holidays that are not offered in your country, community service days, or if you need an unanticipated, last-minute day off to care for a sick child or family member. Statutory or legally protected leaves of absence, such as medical leave, maternity/parental leave, family medical leave or unpaid leave, are governed by separate regulations that will not be affected by our PTO policy. See the Regional section for a list of statutory leaves of absence in your country.
Paid Time Off scheduling is subject to approval by your manager, who has sole discretion to approve or deny requests under this policy. Requests of greater than two consecutive weeks or more than two weeks in one three-month period require approval of your Executive Committee member.
The first question I always get is, “Wow – does that really work? What issues have you had with it? My response:
No issues with it at all, other than itâs a little weird to apply internationally, where we have 50 people across 7 countries, since most of those countries have significantly more generous vacation policies/customs than the US. But we generally make it work.
The second question I get is whether people abuse it or not:
In all the years weâve done it, we only ever had one person attempt to abuse the policy, one time. People do still have to ask their managers if itâs ok to take time off, and they do still have to get their jobs done.
Finally, people ask me for general advice on implementing this kind of policy:
Continue to track days off and generate reports for managers every quarter so they at least know whether their people are taking not enough or too much â generally people will take not enough, and you will need to encourage them to take more. Also, our managers were *really* worried about launching this, so we had to do some hand-holding along the way.Â
The results of this policy for us have generally been great. People take about the same amount of true vacation they used to take, maybe a little more. They definitely take more half-days and quarter-days where they probably still get a full day worth of work done, without worrying about counting the hours. Best of all, there’s a strong signal sent and received with this kind of policy that we trust our team members to do what they need to do in order to live their lives AND get their jobs done.
Feedback Overload and Confusion – a Guide for Commenting on Employee Surveys
We run a massive employee survey every year or so called The Loop, which is powered by Culture Amp. We are big fans of Culture Amp, as they provide not only a great survey tool but benchmarks of relevant peer companies so our results can be placed in external context as well as internal context.
The survey is anonymous and only really rolled up to large employee groups (big teams, departments, offices, etc.), and we take the results very seriously. Every year we run it, we create an Organization Development Plan out of the results that steers a lot of the work of our Leadership team and People team for the coming year.
I just read every single comment that employees took the time to write out in addition to their checkbox or rating responses. This year, that amounted to over 1,200 verbatim comments. I am struggling to process all of them, for a bunch of reasons you’d expect. Next year we may give employees some examples of comments that are hard to process so they understand what it’s like to read all of them…and we may reduce the number of places where employees can make comments so we try to get only the most important (and more detailed) comments from people to keep the volume a little more manageable.
But I thought it might be useful to give some general advice to people who write comments on anonymous surveys. Your company may have every good intention of following up on every last comment in an employee survey (we do!), but it’s difficult to do so when:
- The comment is not actionable. For example, “The best thing about working at Return Path is…’I can afford to live nearby.'” That doesn’t do much for us!
- The comment is too vague. For example, “I’m not the engineer I was a year ago” – we have no idea what that means. Is it a plus or a minus? What is behind it?
- The comment is likely to be in conflict with other comments and doesn’t give enough detail to help resolve conflicts. 40 positive comments about the lunch program in an office and 40 negative comments about the lunch program in the same office kind of get washed out, but “Lunches are good, but please have more gluten-free options” is super helpful.
- The comment lacks context. When the answer to the question “What would be the one thing we could do right away to make RP a better place to work?” is “Investing in some systems,” that doesn’t give us a starting point for a next step.
- The commenter disqualifies him or herself. Things like “Take everything I’m saying with a grain of salt…I’m just an engineer and have no real idea of what I’m doing” that punctuate a comment are challenging to process.
- The commenter forgets that the comments are anonymous. “I have serious problems with my manager and often think of leaving the company” is a total bummer to hear, but there’s not a lot we can do with it. I hope with something like this that you are also having a discussion with someone on the People team or your manager’s manager!
We’re doing everything employees would expect us to do – reading the ratings and comments, looking at trends over time, breaking them down by office and department, and creating a solid Organizational Development Plan that we’ll present publicly and follow up on…but hopefully this is useful for our company and others in the future as a guide to more actionable commenting in employee surveys.
Book Short: Internet Fiction
Book Short:Â Internet Fiction
Itâs been a long time since I read Tom Evslinâs Hackoff.com, which Tom called a âblookâ since he released it serially as a blog, then when it was all done, as a bound book. Mariquita and I read it together and loved every minute of it. One post I wrote about it at the time was entitled Like Fingernails on a Chalkboard.
The essence of that post was âI liked it, but the truth of the parts of the Internet bubble that I lived through were painful to read,â applies to two ânewâ works of Internet fiction that I just plowed through this week, as well.
Uncommon Stock
Eliot Pepper’s brand new startup thriller, Uncommon Stock, was a breezy and quick read that I enjoyed tremendously. It’s got just the right mix of reality and fantasy in it. For anyone in the tech startup world, it’s a must read. But it would be equally fun and enjoyable for anyone who likes a good juicy thriller.
Like my memory of Hackoff, the book has all kinds of startup details in it, like co-founder struggles and a great presentation of the angel investor vs. VC dilemma. But it also has a great crime/murder intrigue that is interrupted with the bookâs untimely ending. I eagerly await the second installment, promised for early 2015.
The Circle
While not quite as new, The Circle has been on my list since it came out a few months back and since Bradâs enticing review of it noted that:
The Circle was brilliant. I went back and read a little of the tech criticism and all I could think was things like âwow â hubrisâ or âthat person could benefit from a little reflection on the word ironyâ⊠Weâve taken Peter Druckerâs famous quote ââIf you canât measure it, you canât manage itâ to an absurd extreme in the tech business. We believe weâve mastered operant conditioning through the use of visible metrics associated with actions individual users take. Weâve somehow elevated social media metrics to the same level as money in the context of self-worth.
So hereâs the scoop on this book. Picture Google, Twitter, Facebook, and a few other companies all rolled up into a single company. Then picture everything that could go wrong with that company in terms of how it measures things, dominates information flow, and promotes social transparency in the name of a new world order. This is Internet dystopia at its best â and itâs not more than a couple steps removed from where we are. So fictionâŠbut hardly science fiction.
The Circle is a lot longer than Uncommon Stock and quite different, but both are enticing reads if youâre up for some internet fiction.
Book Short: Like Reading a Good Speech
Book Short:Â Like Reading a Good Speech
Leaders Eat Last, by Simon Sinek, is a self-described âpolemicâ that reads like some of the authorâs famous TED talks and other speeches in that itâs punchy, full of interesting stories, has some attempted basis in scientific fact like Gladwell, and wanders around a bit. That said, I enjoyed the book, and it hit on a number of themes in which I am a big believer â and it extended and shaped my view on a couple of them.
Sinekâs central concept in the book is the Circle of Safety, which is his way of saying that when people feel safe, they are at their best and healthiest. Applied to workplaces, this isnât far off from Lencioniâs concept of the trust foundational layer in his outstanding book, Five Dysfunctions of a Team. His stories and examples about the kinds of things that create a Circle of Safety at work (and the kinds of things that destroy them) were very poignant. Some of his points about how leaders set the tone and âeat last,â both literally and figuratively, are solid. But his most interesting vignettes are the ones about how spending time face-to-face in person with people as opposed to virtually are incredibly important aspects of creating trust and bringing humanity to leadership.
My favorite one-liner from the book, which builds on the above point and extends it to a corporate philosophy of people first, customer second, shareholders third (which I have espoused at Return Path for almost 15 years now) is
Customers will never love a company unless employees love it first.
A couple of Sinekâs speeches that are worth watching are the one based on this book, also called Leaders Eat Last, and a much shorter one called How Great Leaders Inspire Action.
Bottom line:Â this is a rambly book, but the nuggets of wisdom in it are probably worth the exercise of having to find them and figure out how to connect them (or not connect them).
Thanks to my fellow NYC CEO Seth Besmertnik for giving me this book as well as the links to Sinekâs speeches.
Book Short: Way, Way Beyond Books
Book Short:Â Way, Way Beyond Books
The Everything Store: Jeff Bezos and the Age of Amazon, by Brad Stone, was a great read. Amazon is a fascinating, and phenomenally successful company, and Jeff is a legendary technology leader. The Everything Store is a company and personal biography and totally delivers.
Forget about the fact that Amazon is now almost $100B in revenues and still growing like mad. I find it even more amazing that a single company could be the largest ecommerce site on the planet while successfully pioneering both cloud computing services and e-readers. The stories of all these things are in the book.
As a CEO, I enjoyed reading more of the vignettes behind the things that Amazon is reputationally known for in the tech world â doors as desks, their unique meeting formats, the toughness of the culture, the extensive risk taking of growth over profits, and what works and does not work about Bezosâ authoritative and domineering style. And itâs always great to be reminded that even the biggest and best companies had to cheat death 10 times over before âarriving.â
This is good fun and learning for anyone in the business world. It reminded me most of Walter Isaacsonâs biography of Steve Jobs ,which I wrote about here, although itâs more of a company history and less of a biography than the Jobs book.