We all interact with dozens of software products every day. Even people who aren’t in tech or don’t have a job that has them staring at a screen all day are constantly using software. I’ve noticed over time that people, myself included, end up using some god-awful pieces of software with terrible design and user experiences and in many cases lesser functionality than competitors. How can this be? Isn’t software cheap and ubiquitous at this point? What’s the excuse for poor UX? Here are four themes I’ve noticed that cause people to use inferior software products. I am sure there are more. The moral of the story isn’t to use inferior software products. And it’s not to build inferior software…
Category
Technology
Book Short: Loved Loved
I enjoy reading books written by people I know. I can always picture the person narrating the book, or hear their voice saying the words, I can periodically see their personality showing through the words on the page, and books bring out so much more detail than I’d ever get from a conversation. Loved: How to Rethink Marketing for Tech Products, by Martina Lauchengco, is one of those books. Martina is an operating partner at Costanoa Venture Capital, an investor in both Return Path and Bolster, and I’d known Martina for several years before she joined Costanoa through Greg Sands. She’s the best product marketer on the planet. She’s the also one of the nicest people around. Product Marketing is…
What Job is Your Customer Hiring You to Do?
My friend George, one of our co-founders at Return Path (according to him, the best looking of the three), has a wonderful and simple framing question for thinking about product strategy: what job is your customer hiring you to do? No matter what I’m working on, I am finding George’s wisdom as relevant as ever, maybe even more so since I am still learning the new context. Why is this a useful question to ask? It seems really simple – maybe even too simple to drive strategy, doesn’t it? It’s very easy in technology and content businesses (maybe other spaces too) to get caught up in a landslide of features and topics. In a dynamic world of competition and feature…
Response to the Journal
(This post is running concurrently on the Return Path blog.) It is now widely understood that the Internet runs on data. I first blogged about this in 2004—14 years ago!— here. People have come to expect a robust—and free!—online experience. Whether it’s a shopping app or a social media platform like Instagram, these free experiences provide a valuable service. And like most businesses, the companies that provide these experiences need to make money somehow. Consumers are coming to understand and appreciate that the real cost of a “free” internet lies in advertising and data collection. Today, the Wall Street Journal ran an article exploring the data privacy practices of Google and some of the third party developers who utilize their G Suite ecosystem….
Agile Everywhere, Part II
Over the years, I’ve written a lot about the Agile methodology on this blog. For those of you who are regular readers, you may remember a post I wrote about our Agile Everywhere initiative— where all Return Path teams were tasked with implementing agile practices. A little over a year later, I want to update you on our agile journey–where we are now and how we got there. My colleague Cathy Hawley (our head of People) will write a more detailed series of guest posts for those of you who want to get more details of our transformation process. Before we started our Agile Everywhere initiative, only our product and engineering teams were using agile. The rest of the organization…
A Path Forward in California!
A Path Forward in California! Back in March I was proud to announce the launch of Path Forward, a nonprofit on a mission to get people back to work after they’ve taken time off to care for a loved one. I’m even more thrilled today to announce the launch of a Path Forward program in California with six top tech companies — Go Daddy, Demandbase, CloudFlare, Coursera, Instacart and Zendesk. They are all accepting applications now for October start dates. Click on the links above to see all their opportunities. As a CEO I know how hard it is to find great talent. The Center for Talent Innovation estimates that nearly 30% of college-educated women have taken away from their…
The Phoenix Project
The Phoenix Project: a novel about IT, DevOps, and Helping Your Business Win, by Gene Kim, Kevin Behr, and George Spafford is a logical intellectual successor and regularly quotes Eli Goldratt’s seminal work The Goal and its good but less known sequel It’s Not Luck. The more business books I read, the more I appreciate the novel or fable format. Most business books are a bit boring and way too long to make a single point. The Phoenix Project is a novel, though unlike Goldratt’s books (and even Lencioni’s), it takes it easy on the cheesy and personal side stories. It just uses storytelling techniques to make its points and give color and examples for more memorable learning. If your…
Democracy in Action
I went to our local high school gym last night to vote for a smallish ($12mm) school bond issue as well as another proposition I didn’t quite understand about paying for fire alarms in the schools. As is always the case in New York, I was somewhere between amused and appalled that the voting machines are pre-war vintage (possibly Civil, definitely WWI). But this election was a new experience for me. When I finished voting, I ran into a friend of ours who is on the school board, and he suggested I stick around because the polls were closing, and I’d get to hear the results. This picture is how the results were tabulated. A woman with a whiteboard yelled…
Book Short: Internet Fiction
Book Short: Internet Fiction It’s been a long time since I read Tom Evslin’s Hackoff.com, which Tom called a “blook” since he released it serially as a blog, then when it was all done, as a bound book. Mariquita and I read it together and loved every minute of it. One post I wrote about it at the time was entitled Like Fingernails on a Chalkboard. The essence of that post was “I liked it, but the truth of the parts of the Internet bubble that I lived through were painful to read,” applies to two “new” works of Internet fiction that I just plowed through this week, as well. Uncommon Stock Eliot Pepper’s brand new startup thriller, Uncommon Stock,…
Who Controls the Future of Technology?
Who Controls the Future of Technology? I read an interesting article in the Wall Street Journal today, then got to my inbox to find both it and its opposite forwarded to me by Brad. The Journal says that the consumerization of technology wins out in the end, and that: In the past, CIOs and their staff had a reputation for being snarky, geeky guys who were always looking for ways to tell employees what they couldn’t do. Now, at the most progressive companies, the tech department’s main job isn’t to say no. Instead, it’s to find a way to let employees safely run any device or program they like. The thinking goes like this: Employees are most productive when they’re…
Luck Matters (and You Can Only Make Some of It)
Luck Matters ( and You Can Only Make Some of It) There was a great article recently in the Financial Times that’s worth reading here. (Warning – you might have to complete a free registration in order to read this article.) The premise is that most outliers, to use Malcolm Gladwell’s term, achieve their super status at least partly through luck. And once that status is achieved, the good things just pile on from there. This concept is as much Gladwell’s as that term is. I always say that “you can make your own luck.” And to some extent, that’s true. Hard work and persistence and creativity can eventually open up doors on their own, no question about it. While…