Book Short: Way, Way Beyond Books
The Everything Store: Jeff Bezos and the Age of Amazon, by Brad Stone, was a great read. Amazon is a fascinating, and phenomenally successful company, and Jeff is a legendary technology leader. The Everything Store is a company and personal biography and totally delivers.
Forget about the fact that Amazon is now almost $100B in revenues and still growing like mad. I find it even more amazing that a single company could be the largest ecommerce site on the planet while successfully pioneering both cloud computing services and e-readers. The stories of all these things are in the book.
As a CEO, I enjoyed reading more of the vignettes behind the things that Amazon is reputationally known for in the tech world – doors as desks, their unique meeting formats, the toughness of the culture, the extensive risk taking of growth over profits, and what works and does not work about Bezos’ authoritative and domineering style. And it’s always great to be reminded that even the biggest and best companies had to cheat death 10 times over before “arriving.”
This is good fun and learning for anyone in the business world. It reminded me most of Walter Isaacson’s biography of Steve Jobs ,which I wrote about here, although it’s more of a company history and less of a biography than the Jobs book.