Prepping RSS for Prime Time, Part II

Prepping RSS for Prime Time, Part II

David Daniels from Jupiter wrote a good article yesterday in ClickZ about RSS and email marketing.  It reads like a response to comments he received after publishing his main report on this topic earlier in the month.  He tackles three main points:  spam/clutter, personalization, and the (impending) flood of vendors.  It’s definitely worth a quick read if you care about the RSS/email debate and space.

I addressed this topic a little bit last June here, although somehow I forgot about the personalization challenge.  I think RSS is closer to prime time than it was then, but it’s still not quite ready to go toe to toe with email or other forms or more direct/addressable media yet.