Email Articles This Week I know, not a real inspired headline. There are two interesting articles floating around about email marketing this week. I have a few thoughts on both. First, David Daniels from Jupiter writes in ClickZ about Assigning a Value to Email Addresses. David’s numbers show that 71% of marketers don’t put a value on their email addresses. I think that may be an understatement, but it’s a telling figure nonetheless. David’s article is right on and gives marketers some good direction on how to think about valuing email addresses. The one thing he doesn’t address explicitly, though, is how to think about the value of an email address in the context of a multi-channel customer relationship. Customer…
Tag
Jupiter
Prepping RSS for Prime Time, Part II
Prepping RSS for Prime Time, Part II David Daniels from Jupiter wrote a good article yesterday in ClickZ about RSS and email marketing. It reads like a response to comments he received after publishing his main report on this topic earlier in the month. He tackles three main points: spam/clutter, personalization, and the (impending) flood of vendors. It’s definitely worth a quick read if you care about the RSS/email debate and space. I addressed this topic a little bit last June here, although somehow I forgot about the personalization challenge. I think RSS is closer to prime time than it was then, but it’s still not quite ready to go toe to toe with email or other forms or more…