Welcome to the new Return Path. For a tech company to grow and thrive in the 21st century it must be in a state of constant adaptation. We have been the global market leaders in email deliverability since my co-founder George Bilbrey coined that term back in 2002. In fact, back in 2008 we announced a major corporate reorganization, divesting ourselves of some legacy businesses in order to focus on deliverability as our core business. Since then Return Path has grown tremendously thanks to that focus, but we have grown to the point where itβs time for us to redefine ourselves once again. Now weβre launching a new chapter in the companyβs history to meet evolving needs in ourβ¦
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David Daniels
Email Articles This Week
Email Articles This Week I know, not a real inspired headline. There are two interesting articles floating around about email marketing this week. I have a few thoughts on both. First, David Daniels from Jupiter writes in ClickZ about Assigning a Value to Email Addresses. Davidβs numbers show that 71% of marketers donβt put a value on their email addresses. I think that may be an understatement, but itβs a telling figure nonetheless. Davidβs article is right on and gives marketers some good direction on how to think about valuing email addresses. The one thing he doesnβt address explicitly, though, is how to think about the value of an email address in the context of a multi-channel customer relationship. Customerβ¦
Prepping RSS for Prime Time, Part II
Prepping RSS for Prime Time, Part II David Daniels from Jupiter wrote a good article yesterday in ClickZ about RSS and email marketing. It reads like a response to comments he received after publishing his main report on this topic earlier in the month. He tackles three main points: spam/clutter, personalization, and the (impending) flood of vendors. Itβs definitely worth a quick read if you care about the RSS/email debate and space. I addressed this topic a little bit last June here, although somehow I forgot about the personalization challenge. I think RSS is closer to prime time than it was then, but itβs still not quite ready to go toe to toe with email or other forms or moreβ¦