In From the Perimeter I’m at the Direct Marketing Association’s annual massive trade show (DMA*05) in Atlanta. While there are lots of things to potentially blog about, I think the most interesting one is the simplest. When I started attending the DMA’s shows six years ago, the only interactive marketeing companies who exhibited were email vendors and the occasional sweepstakes company — and any interactive marketing company who did bother to show up was relegated to a small booth space in a corner of the trade show floor, away from the real action. A friend of mine once told me it was easy for him to hit all the email guys at DMA — just walk around the perimeter of…
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SilverPop
Book Short: More on Email Marketing
Book Short: More on Email Marketing My friend Bill Nussey’s The Quiet Revolution in Email Marketing is a good read for those in the industry. It’s a little different in focus than our recently published book, Sign Me Up!, and in many ways is a good complement. Bill develops a good framework for Customer Communication Management (CCM) based on his experience as CEO of SilverPop, one of the leading email marketing companies. He builds on Seth Godin’s permission framework and applies it directly to email marketing, point by point. He addresses head on every email marketer’s nightmare, when you tell someone what you do for a living, and the person replies “oh, you’re a spammer.” The book also has a…