Armistice Day

Back in May, writing about Decoration Day, I promised an exciting conclusion to the “forgotten past names of minor American holidays” series this week.  I’m on vacation the rest of the week, so I’ll post today about Friday’s holiday, what we now call Veterans Day but what Grandma Hazel still periodically calls Armistice Day.  Once again, Wikipedia to the rescue.

Armistice Day is the anniversary of the official end of World War I, November 11, 1918. It commemorates the armistice signed between the Allies and Germany at Compiègne, France, for the cessation of hostilities on the Western Front, which took effect at eleven o’clock in the morning — the “eleventh hour of the eleventh day of the eleventh month.”

Following World War II, the name of the holiday was changed (enacted June 1, 1954) to Veterans Day to honor those who served in all American wars. The day has since evolved to primarily be a time of honoring living veterans who have served in the military during wartime or peacetime, partially due to competition (competition?) with Memorial Day, which primarily honors the dead.

Many nations within the British Commonwealth observe a similar occasion on November 11, Remembrance Day.

Only Twice? or The Un-Big Sur Marathon

Well, it wasn’t pretty, but Brad and I finished the 36th running of the New York City Marathon yesterday.  Here we are shortly after the end.

This was my second marathon.  When I finished Big Sur in 1996 with my friend Karl Florida, I had a nagging feeling that I’d do another one someday and figured it should be New York given how long I’ve lived here and what a great race it is.  From where I sit today, it’s hard to imagine doing another one.  Finishing is a truly great feeling, but boy is it a lot of work to get ready for it (not to mention a fair amount of pain both getting ready for it and doing it!).  Brad’s nuts — I say this with the utmost admiration — he’s in the process of doing 50 marathons, 1 in each state, mostly over the next 10 years.

The whole thing was incredible.  37,000 runners is just a sea of people.  There was never a point on the course when the field really thinned out – all you could see as a runner, in either direction, was just miles of heads bobbing up and down.  The crowd was amazing.  The New York Roadrunners Club estimates that 2 million people turn out to watch the marathon somewhere along the course, and I believe it.

The race was truly the opposite of the Big Sur Marathon, though.  Big Sur was silent, serene, and picturesque, with about 3,000 runners and zero spectators until about mile 24.  Yesterday’s race was raucous, crowded, and while Central Park and 5th Avenue were nice, you’d be hard pressed to call some of the sections of Queens and The Bronx we ran through picturesque.

Anyway…back to limping around the office today!

A Good Laugh at Microsoft’s Expense

Anyone who has ever had a frustrating moment with any Microsoft product (um, that probably means everyone) must watch this 4 minute video.  Thanks to my colleague Carly Brantz for turning me on to this gem.

Update:  new link for this video as of June 18, 2006 here.

Book Short:  Allegory of Allegories

Squirrel, Inc., by Stephen Denning, is a good quick read for leaders who want a refreshing look at effective ways to motivate and communicate to their teams. The book focuses on storytelling as a method of communication, and Denning employs the storytelling method fairly successfully as a framework for the book.

The specific kinds of messages he focuses on, where he says storytelling can have the biggest impact, are:  communicating a complex idea and sparking action; communicating identity – who YOU as leader are; transmitting values; getting a group or team to work together more effectively; neutralizing gossip or taming the grapevine; knowledge-sharing; and painting a vision of the future that a team can hang onto.   The book even has a nice summary “how to” table at the end of it.

Thanks to email guru David Baker at Agency.com for giving me the book.

Book Short:  Reality Doesn’t have to Bite

I just read Confronting Reality (book; audio), the sequel to Execution, by Larry Bossidy and Ram Charan.  Except I didn’t read it, I listened to it on Mariquita’s iPod Shuffle over the course of two or three long runs in the past week.  The book was good enough, but I also learned two valuable lessons.  Lesson 1:  Listening to audio books when running is difficult – it’s hard to focus enough, easy to lose one’s place, can’t refer back to anything or take notes.  Lesson 2:  If you sweat enough on your spouse’s Shuffle, you can end up owning a Shuffle of your own.

Anyway, I was able to focus on the book enough to know that it’s a good one.  It’s chock full of case studies from the last few years, including some “new economy” ones instead of just the industrial types covered in books like Built to Last and Good to Great.  Cisco, Sun, EMC, and Thomson are all among those covered.  The basic message is that you really have to dig into external market realities when crafting a strategic plan or business model and make sure they’re in alignment with your financial targets as well as people and processes.  But the devil’s in the details, and the case studies here are great.

Beyond CAN-SPAM:  The Nightmare Continues, Part II

A couple of months ago, I blogged about two well-intentioned but very unfortunate new laws on the books, one in Michigan and one in Utah, designed to protect children from advertising that’s harmful to minors, but in fact full of unintended consequences.

Today, the Detroit Free Press had a great article about how the law in Michigan is so poorly conceived and executed, that not only is it angering legitimate businesses, it’s actually angering the parents who were supposed to be its principle beneficiaries.  One parent’s quote in the article pretty much sums it up:

“What was the whole point in signing up if it’s not doing any good? Is this just the legislature and the governor trying to look good and tough, but in the end, just kicking up dust?”

Agreed, and well said!

• Return Path Solutions for Increased Email Delivery, Performance
  Return Path’s newly unveiled web site is now a blog, with an online resource center for email marketers and postings by its executive team
  (tags: Blog Email Email_Marketing Marketing Return_Path ReturnPath)

• Soup for Nuts
  From our client, Business & Legal Reports, a HILARIOUS read in the strange-but-true category. This is essential reading for any manager who has ever mediated an employee dispute. Tthanks to Tami Forman for citing this one!
  (tags: Humor)

Return Path Blog is Up

Today we launched our new corporate web site at Return Path.  We’re trying an experiment.  We’ve reinvented large portions of the site as a corporate blog (for those of you who follow Fred’s blog, the two of us just realized last week that we had both done this to our companies’ web sites at the same time without knowing it).

As I said in my introductory post on the new site, we’re casting the blog as an Online Resource Center for Email Marketers.  There are no hard and fast rules for how corporate blogs are supposed to work, so we’re experimenting with it.  I hope all of our friends, employees, customers, and investors, as well as journalists who cover online marketing, and other marketers who care about email, subscribe to it and give it a shot — and also give us feedback. 

Since there aren’t a lot of precedents for good corporate blogs, we’ve created the following guidelines for ourselves in publishing this blog:

    * We will treat you the way a publisher would treat you — as a valued, paying subscriber
    * We will give you a new and deeper level of access to our and industry data and experts
    * We will respond to your feedback and comments promptly and not defensively
    * We will not clutter up the Resource Center with third-party advertising
    * We reserve the right to occasionally post about Return Path, but not in an annoying way

I hope these are reasonable, and if they work, I hope others will adopt them as well.

My personal blog, OnlyOnce, will continue to exist in its current form, and I will follow Fred’s lead and cross-post between the two blogs whenever it’s relevant.  So I’d encourage you to have a look at the new Return Path site, and feel free to subscribe to our blog via RSS, or by entering your email address in the top of the "Feed Me!" form on our home page.  We promise you a regular, but not overbearing, stream of interesting facts and insights into email marketing from me, George Bilbrey, Stephanie Miller, and many others on the Return Path team like that you won’t be able to get anywhere else!

• eDork: Topic Today: Harvey Balls
  Get your mind out of the gutter! These are very useful and oddly hard to find graphics for doing checklists in presentations (thanks to my colleague George Bilbrey for this link).
  (tags: Graphics)

In From the Perimeter

I’m at the Direct Marketing Association’s annual massive trade show (DMA*05) in Atlanta.  While there are lots of things to potentially blog about, I think the most interesting one is the simplest.  When I started attending the DMA’s shows six years ago, the only interactive marketeing companies who exhibited were email vendors and the occasional sweepstakes company — and any interactive marketing company who did bother to show up was relegated to a small booth space in a corner of the trade show floor, away from the real action.  A friend of mine once told me it was easy for him to hit all the email guys at DMA — just walk around the perimeter of the room.

It’s 2005, and oh how things have changed.  The DMA put the “Interactive Marketing Pavilion” center stage this year, literally in the middle of the floor.  Besides Return Path, loads of other interactive marketing companies (and not just the email and sweeps guys!) have prime real estate at the show.  Within eyeshot of our booth are fellow email companies SilverPop, StrongMail, WhatCounts, Accucast, and ExactTarget, as well as analytics companies like Omniture, online ad companies like Blue Lithium, Kanoodle, and Advertising.com, lead gen companies like Cool Savings, and even a search firm or two.

The move is more than symbolic and more than just the fact that online marketing vendors have been around long enough to bid on better booth locations (although no doubt both of those things are true).  It’s representative of the way mainstream marketers now conduct business — increasingly online and increasingly multi-channel.  Online is another important part of the mix, not the stepchild.

Online marketing firms are now in from the perimeter, and we are happy to be here!