The Corporate Blogging Book

Book Short:  And It’s Not Just Because I’m In It Debbie Weil’s The Corporate Blogging Book is a good super quick read for any CEO or senior executive who is contemplating starting a blog — or even better, for those who have decided not to do so. Weil’s writing style is great and very informal (blog-like, in fact) – a representative snippet is where she tells readers that there are two types of information to worry about posting on a blog, in her words, “stuff you don’t to reveal and stuff you could get sued for.”  And her range of topics is great and deals with issues head-on. Things like fear of losing control, time commitment, and ghost writing are…