Book Short: More on Email Marketing My friend Bill Nussey’s The Quiet Revolution in Email Marketing is a good read for those in the industry. It’s a little different in focus than our recently published book, Sign Me Up!, and in many ways is a good complement. Bill develops a good framework for Customer Communication Management (CCM) based on his experience as CEO of SilverPop, one of the leading email marketing companies. He builds on Seth Godin’s permission framework and applies it directly to email marketing, point by point. He addresses head on every email marketer’s nightmare, when you tell someone what you do for a living, and the person replies “oh, you’re a spammer.” The book also has a…