Jul 7 2008

Learn Word of Mouth Marketing

Learn Word of Mouth Marketing

Our friend, former RP colleague, and WOM guru Andy Sernovitz is hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that there is.  I blogged about his book a while back here.

We’ve arranged for a $250 discount for our clients. Use code “welovereturnpath” when you register (kind of catchy code, isn’t it?).

This is a very practical, hands-on course. In one intense day, you will:

  • Master the five steps of word      of mouth marketing
  • Construct an action plan that      your company can start using the very next day
  • Get the same training that      big corporations (Microsoft, TiVo, eBay) have received — for a fraction      of what they paid
  • Know how to translate word of      mouth marketing into real ROI
  • Participate in an active,      intense day of practical brainstorming (not boring theory)
  • Learn from Andy Sernovitz,      the guy who literally wrote the book on word of mouth marketing

Andy promises you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information: http://events.gaspedal.com

Chicago: July 30 and September 4

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