New Media’s Influence on the Traditional
Last week, DMNews unveiled its new look and feel and format (of the print publication) at the DMA’s annual convention in Chicago. Hats off to Publisher Julia Hood and Editor-in-Chief Elly Trickett for diving in and coming up with some great improvements to the publication so quickly after taking the reigns.
What I find particularly interesting about the new format is that its design and even content structure seem to borrow heavily from the world of online media, such as:
- A top-of-page “navigation bar” that tells you at a glance what articles are on the page (email, circulation, multichannel, legislation, lists, etc.) so you can flip pages and figure out quickly where to stop based on your interests
- MUCH shorter news briefs
- More “fixed” topic sections that are (I think) meant to be recurring in every issue…”Gloves off,” “Duly noted,” “Nailed it”
- “Key points” call-outs of an article etc. instead of all the long form of the prior generation of the publication
- A section called “data bank” that is almost like an analytics widget
I had been ignoring the print edition for several months, assuming I’d catch any critical articles to me via the web site, keyword feeds, and the email newsletter. But this new format will definitely have me back to at least flipping through the print edition looking for relevant articles.