New Media’s Influence on the Traditional Last week, DMNews unveiled its new look and feel and format (of the print publication) at the DMA’s annual convention in Chicago. Hats off to Publisher Julia Hood and Editor-in-Chief Elly Trickett for diving in and coming up with some great improvements to the publication so quickly after taking the reigns. What I find particularly interesting about the new format is that its design and even content structure seem to borrow heavily from the world of online media, such as: A top-of-page “navigation bar” that tells you at a glance what articles are on the page (email, circulation, multichannel, legislation, lists, etc.) so you can flip pages and figure out quickly where to stop…
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We’re Right Up (Down?) There With Lawyers Now
We’re Right Up (Down?) There With Lawyers Now I remember reading somewhere a while ago that the least respected professions in America were used car salesmen, politicians, and lawyers. Well, step aside everyone — according to a J. Walter Thompson study reported in DMNews, only 14% of Americans have respect for people in the advertising business. I’m going to include that anyone who works in marketing services, by extension. Don’t get me wrong – I wouldn’t have expected people in the advertising profession to join the upper echelons of the study with military personnel, doctors, and teachers. But 14% is a pretty low number. Beneath that single number, though, lie some conflicting data. For example, · 72 percent agree, “I…
Association Proliferation
Association Proliferation NOTE: I was fortunate enough to be asked to write a monthly column for DMNews. This is the most recent column. By agreement with DMNews, I am linking to them for the bulk of the content, but you can get an idea of what I’m talking about with the first few sentences below. You can be forgiven if you can’t precisely remember the difference between the OPA and the IAB. Or the DMA and the DAC. Or EEC and ESPC. Or WOMMA and OMMA. And, while we are at it, what exactly is a MAAWG? And isn’t OLGA the name of someone you’d go out to dinner with? Gone are the days when a business could belong to…
Why Email Stamps Are a Bad Idea
Why Email Stamps Are a Bad Idea (also posted on the Return Path blog) Rich Gingras, CEO of Goodmail is an incredibly smart and stand-up professional. I’ve always liked him personally and had a tremendous amount of respect for him. However, the introduction of the email stamp model by Goodmail is a radical departure from the current email ecosystem, and while I’m all for change and believe the spam problem is still real, I don’t think stamps are the answer. Rich has laid out some of his arguments here in the DMNews blog, so I’ll respond to those arguments as well as add some others in this posting. I will also comment on the DMNews blog site itself, but this…
AOL and Goodmail: Two steps back for email
AOL and Goodmail: Two steps back for email (posted on the Return Path blog a couple days ago here) Remember the old email hoax about Hillary Clinton pushing for email taxation? When we first heard AOL’s plans for Goodmail today, we thought maybe the hoax had re-surfaced and a few industry reporters got hooked by it. But alas, this tax plan seems to be true. AOL has long held the leading standard in email whitelisting. Every email sender who cares about delivery has tried to keep their email reputation high so that they could earn placement on AOL’s coveted Enhanced Whitelist. Now, AOL may be saying that those standards don’t matter as much as a postage stamp when it comes…