Today, we are announcing the big news that my company, Return Path, has acquired NetCreations, Inc. Since there ought to be some small perk for subscribing to a CEO’s ramblings on a blog or via RSS, I thought I’d give everyone here the heads up before the news hits the wire tomorrow. (I am fully aware that this is also an excuse for a rare bit of self-promotion, so my apologies in advance.)
We are very excited about this move. It puts, under one roof, a great client base and an unparalleled collection of advanced, ROI-generating email services: customer acquisition, customer retention, delivery assurance, and quick turnaround market research.
Most marketers and publishers we talk to say the two hardest things to execute in email are building their customer database and getting their email into the inbox (not blocked and filtered). Now, we can help them with both, and more. We are very excited to join forces with NetCreations to create an email powerhouse in New York and Colorado…and a big welcome to Mike Mayor and his team to Return Path.