Why The Rules Have to Be Flexible We have clients ask us all the time – how much email should I be sending out to my subscribers? One a week? One a month? And usually, we give the same advice – it depends on what you are sending, and on what expectation you set with your subscribers when they sign up. This week is a great example that proves the rule “it depends.” I get the Wall Street Journal’s email alerts of major headlines. I think I’ve subscribed in two different categories, maybe three – I can’t remember, since I signed up about 10 years ago. In a typical week, across all the categories, I might get 5 or 10…
Wall Street Journal
Starbucks, Starbucks, Everywhere, Part II
Starbucks, Starbucks, Everywhere, Part II In 2004, I blogged about Starbucks’ implausible Forbidden City location (post includes picture) in the heart of one of China’s most prominent national monuments. Today, under pressure from the Chinese government, Starbucks announced that they’re closing the location, reflecting “Chinese sensitivity about cultural symbols and unease over an influx of foreign pop culture,” according to a very short blurb about this in today’s Wall Street Journal. It must be indescribably different to live in a society that’s so tightly controlled.
A Tale of Two Strategies
A Tale of Two Strategies Two headlines right next to each other in today’s Wall Street Journal tell an interesting story. First, they tell of Google’s strategy to allow advertisers to use Google’s web site to bid on and buy print advertising in over 50 leading newspapers. Then comes CBS’s strategy to bring in a new executive digital media M&A guru, Quincy Smith from Allen & Company, to “find the next YouTube.” (These links should work for a week, but I think that’s all the Journal allows – sorry!). So there you have it. CBS’ grand interactive plans are about trying to do value-based Internet acquisitions. Best of luck. Les Moonves’ quote is somewhat sad — “This shows how serious…
Now, This is What Blogs Are All About
Now, This is What Blogs Are All About In case you missed it, this article from Peggy Noonan in today’s Wall Street Journal is a great follow-up to my rant yesterday about how blogging isn’t going to eviscerate commercial email. This is what blogging is all about, not replacing marketing tools and techniques.
Challenge Response: Oy!
I don’t think the news about AOL buying Mailblocks and its challenge response anti-spam product is such a big deal in the grand scheme of things. But it does give me a quick opportunity to rant against challenge/response. First, I don’t think the world is in danger of mass adoption of challenge/response. Earthlink, which in general has much more sophisticated customers than does AOL, has had a hard time gettings its adoption level of this up to the 7-10% level over a period of at least two years. I think it will be even tougher for AOL. I applaud AOL for trying to do more to help members fight spam, but I don’t think this is the answer. So onto…