Book Short: Sloppy Sequel SuperFreakonomics, by Steven Levitt and Stephen Dubner, wasn’t a bad book, but it wasn’t nearly as good as the original Freakonomics, either. I always find the results of “naturally controlled experiments” and taking a data-driven view of the world to be very refreshing. And as much as I like the social scientist versions of these kinds of books like Malcolm Gladwell’s The Tipping Point and Blink (book; blog post), there’s usually something about reading something data driven written by a professional quant jock that’s more reassuring. That’s where SuperFreakonomics fell down a bit for me. Paul Krugman has described the book in a couple different places as “snarky and contrarian.” I typically enjoy books that carry…
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The Tipping Point
Book Short: A Primer on Viral Marketing
Book Short: A Primer on Viral Marketing “People talk about Andy,” writes Seth Godin in the foreward to Andy Sernovitz’s new book, Word of Mouth Marketing: How Smart Companies Get People Talking. “He’s a living, breathing example of the power of word of mouth.” Andy’s the CEO of WOMMA, the Word of Mouth Marketing Association, and a former colleague of mine. Ever since reading The Tipping Point, I keep looking for the secret sauce around viral marketing. What is it that makes something cool enough to buzz about? My conclusion from reading Andy’s book is that secret sauce doesn’t exist. Like everything else, being buzzworthy comes from hard work, being inherently good, AND using the techniques and understanding in Andy’s…
Counter Cliche: Connected at the Top
Counter Cliche: Connected at the Top Fred hasn’t written an official VC Cliche of the Week for a while, but his post yesterday on Connectors is close enough — in it, he talks about how he likes to be a good Connector between people and thinks it’s a quality of great VCs. First, we should give credit to Malcolm Gladwell for a great definition of Connectors in The Tipping Point. Gladwell not only defines Connectors as Fred has but also defines two other types of people who are critical in the social networking/buzz building arena: Mavens and Salesmen. I’d argue that a great VC has to have a bit of all three! But in terms of entrepreneurs (the point of…
Book short: Proto Gladwell
Book short: Proto Gladwell I’m sure author Robert Cialdini would blanch if he read this comparison, but then again, I can’t be the first person to make it, either. His book, Influence: The Psychology of Persuasion, is an outstanding read for any marketing or sales professional, but boy does it remind me of Malcolm Gladwell’s The Tipping Point and Blink (book; blog post). Of course, Cialdini’s book came out a decade before Gladwell’s! Anyway, Influence is a great social science look at the psychology that makes sales and marketing work. Cialdini talks about sales and marketing professionals as “compliance practitioners,” which is a great way to think about them, quite frankly. He boils down the things that make sales and…
Book short: Blink
Book short: Blink Blink, by Malcolm Gladwell, is a must read for marketers, entrepreneurs, and VCs alike, just as is the case with Gladwell’s first book, The Tipping Point. Where The Tipping Point theorizes about how humans relate to each other and how fads start and flourish in our society, Blink theorizes about how humans make decisions and about the interplay between the subconscious, learned expertise, and real-time inputs. But Gladwell does more than theorize — he has plenty of real world examples which seem quite plausible, and he peppers the book with evidence from some (though hardly a complete coverage of relevant) scientific and quasi-scientific studies. Blink for Entrepreneurs/CEOs: What’s the most critical lesson in Malcolm Gladwell’s Blink, as…