Learning to Embrace Sizzle One phrase I’ve heard a lot over the years is about “Selling the sizzle, not the steak.” It suggests that in the world of marketing or product design, there is a divergence between elements of substance and what I call bright shiny objects, and that sometimes it’s the bright shiny objects that really move the needle on customer adoption. At Return Path, we have always been about the steak and NOT the sizzle. We’re incredibly fact-based and solution-oriented as a culture. In fact, I can think of a lot of examples where we have turned our nose up at the sizzle over the years because it doesn’t contribute to core product functionality or might be a…