Book short: Proto Gladwell I’m sure author Robert Cialdini would blanch if he read this comparison, but then again, I can’t be the first person to make it, either. His book, Influence: The Psychology of Persuasion, is an outstanding read for any marketing or sales professional, but boy does it remind me of Malcolm Gladwell’s The Tipping Point and Blink (book; blog post). Of course, Cialdini’s book came out a decade before Gladwell’s! Anyway, Influence is a great social science look at the psychology that makes sales and marketing work. Cialdini talks about sales and marketing professionals as “compliance practitioners,” which is a great way to think about them, quite frankly. He boils down the things that make sales and…