Book Short: It Sounds Like it Should be About Monkeys, Doesnβt It? The Long Tail, by Chris Anderson, is a must-read for anyone in the Internet publishing or marketing business. Thereβs been so much written about it in the blogosphere already that I feel a little lame and βme tooβ for adding my $0.02, but I finally had a chance to get to it last week, and it was fantastic. The premise is that the collapsing production, distribution, and marketing costs of the Internet for certain types of products β mostly media at this point β have extended the traditional curve of available products and purchased products almost indefinitely so that it has, in statistical terms, a really long tailβ¦.