New Media Deal, Part II – the We Media Deal My original New Medial Deal posting from August, 2004, is my favorite posting of all 220 or so that I’ve done to date. It has the most clicks of any posting I’ve done. People mention it to me all the time. I even used it as the foundation for the preface to our book at Return Path, Sign Me Up! The general thesis (although the original posting is short and worth reading) is simple. Old Media was one-way communication – they produce it, you consume it, and Old Media had a deal with us: they give us free or cheap content, we tolerate their advertising. Think about your favorite radio…
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How Much Marketing Is Too Much Marketing?
How Much Marketing Is Too Much Marketing? It seems like a busy holiday season is already underway for marketers, and hopefully for the economy, shoppers as well. Just for kicks, I thought I’d take a rough count of how many marketing messages I was exposed to in a given day. Here’s what the day looked like: 5:30 a.m. – alarm clock goes off with 1010 WINS news radio in the middle of an ad cycle – 2 ads total. Nice start to the day. 5:45-6:30 – in the gym, watching Today In New York News on NBC for 30 minutes, approximately 6 ad pods, 6 ads per pod – 36 ads total. So we’re at 38, and it’s still dark…