mental maps

Mental Maps I recently went grocery shopping at a store I’d never been to before, Stew Leonard’s, and, no offense to Stew, I am unlikely to be a repeat customer.  While there were some things about the store that were better than most grocery stores, the experience drove me nuts.  Here’s why. The store is laid out completely differently from standard grocery stores.  Most stores, even unusual ones like Whole Foods or Trader Joe’s, have a nearly identical layout.  One side is produce, frozen foods in the middle, meats in the back, dairy around the other side, standard aisles have bread, baking stuff, cans, cereals, drinks and snacks, etc.  Go shopping enough, and you can generally find your way around…