Transparency Rules I think each and every one of our 13 core values at Return Path is important to our culture and to our success. And I generally don’t rank them. But if I did, People First is a leading contender to be at the top of the list. The other leading contender would be this last one in the series: We believe in being transparent and direct The big Inc. Magazine story about us last year talked a lot about our commitment to transparency and some of the challenges that come with being transparent and direct with people. I’d like to highlight here some of the benefits of being transparent, and the benefits of being direct (sometimes those two things…
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financials
Selling a Line of Business
Selling a Line of Business It’s been a couple of years since Return Path decided to focus on our deliverability business by divesting and spinning out our other legacy businesses. That link tells some of the story, and the rest is that subsequently, Authentic Response divested part of the Postmaster Direct business to Q Interactive. Those three transactions, plus a number of experiences over the years on the buy side of similar transactions (Bonded Sender, Habeas, NetCreations), plus my learnings from talking to a number of other CEOs who have done similar things over the years, form the basis of this post. The Authentic Response spin-out was also partially chronicled by Inc. Magazine in this article earlier this year. It’s…