Conference Overload Our little email/online marketing industry is overrun with conferences. It’s completely out of control. I’m surprised no one else has started complaining or blogging about it, so let me be the first. Here’s an incomplete inventory of but a few months of what our team is attending: February — DKIM Implentation Summit, MAAWG, DMA Financial Services Conference, RSA March — DMA Leaders Forum, ARF Annual April — ESPC Deliverability Boot Camp, Email Authentication Summit, Marketing Sherpa, DMA Direct Marketing to Business Conference, MRA 20th Anniversary Show May — Catalog Conference, Mediapost’s Email Insider Summit, ISPCON, INBOX June — DoubleClick/Epsilon Email Conference, DM Days, MAAWG, Ad:Tech, MRA Annual, AMA ART, CASRO Plus a few other smaller local events and…
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Email Authentication Summit
Why We Love Email Authentication, But Why It Won’t Stop Spam
Why We Love Email Authentication, But Why It Won’t Stop Spam Microsoft made a big announcement today that they’re taking email authentication, in the form of Sender ID, very seriously. They’re using a stick, not a carrot. Emailers who do not publish a proper Sender ID record are now going to (a) find themselves in the bulk mail folder at Hotmail and MSN, and (b) have a big fat disclaimer thrown on top of their emails from Microsoft warning users that the email’s source can’t be authenticated. At Return Path, we’re big fans of authentication, and we’re sponsoring the upcoming Email Authentication Summit in a couple of weeks in New York as one way of supporting the effort — encouraging…