Post 4 of 4 in the series of Scaling CMO’s- the other posts are, When to Hire your First Chief Customer Officer, What does Great Look like in a Chief Customer Officer and Signs your Chief Customer Officer isn’t Scaling. You can engage with each person on the executive team one-on-one to understand what their issues and challenges are, but I’ve found that engaging with the CCO offsite with customers is far more productive and leads to a better understanding of the service organization than any other meeting time. I have typically spent the most time with or gotten the most value out of CCOs over the years doing the following. In person at “Canary in the Coal Mine” customers….
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DoubleClick
Return Path’s Newest Board Member: Jeff Epstein
Return Path’s Newest Board Member: Jeff Epstein I’ve written before about how much I love my Board. Well, I’m pleased to announce I have a new reason to love it – today, I’m officially welcoming Jeff Epstein to the Return Path Board of Directors. He is joining an all-star cast that includes Greg Sands, Fred Wilson, Brad Feld, Scott Weiss and Scott Petry. I first met Jeff back in 2000 when, as CFO of DoubleClick, he and DoubleClick CEO Kevin Ryan agreed to invest in Return Path as our first institutional investor, along with Flatiron Partners. He is one of the few people who have seen the company grow from its infancy to today. Jeff has been a formal advisor…
Canary in a Coal Mine
Canary in a Coal Mine From Wiktionary: An allusion to caged canaries mining workers would carry down into the tunnels with them. If dangerous gases such as methane or carbon monoxide leaked into the mine-shaft, the gases would kill the canary before killing the miners. Perhaps not the best analogy in the world, but I had an observation recently as we took on a massive new client: over the years, Return Path has had a handful of “bellwether” clients that I’ve jokingly referred to as the canaries in our proverbial coal mine. In the really early days of the business, it was eBay. When we first started working with Email Service Providers, it was the old DoubleClick. A couple years…
Email Deliverability Data
Email Deliverability Data We just published our 2004 year-end email deliverability report. Feel free to download the pdf, but I’ll summarize here. First, this report is very different from the reports you see published by Email Service Providers like Digital Impact and DoubleClick, because (a) it measures deliverability across a broad cross-section of mailers, not just a single ESP’s clients, and (b) it is a true measure of deliverability — what made it to the inbox — as opposed to the way some ESPs measure and report on deliverability, which is usually just the percentage of email that didn’t bounce or get outright blocked as spam. Headline number one: the “false positive” problem (non-spam ending up in the junk mailbox)…
The Gift of Insight
The Gift of Insight Jonathan Schwartz has a great post entitled “Every Customer Visit is a Lesson.” It’s so true…if you want to give yourself a gift this holiday season, give yourself the gift of insight and spend some time in the market with a few of your top customers or prospects. I’ve always found that to be one of the most valuable ways to shape the business, both strategically and operationally. One of the most vivid memories I have to illustrate this concept is a meeting that I had with Crate and Barrel, a prospect, in the very early days of Return Path, back in 2000 or 2001. I went in with my colleague Sophie Miller, and with a…