Killer Email Industry Stats In case youβve missed any of these reported recently, all by the Direct Marketing Associationβs outstanding research department (link so you can see the details of reports available to purchase): Email marketing in the US alone will account for approximately 71,000 jobs this year, growing at 8-10% annually historically and projected into the future as well The ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half As I mentioned here (where a client of ours said her email ROI was 40:1), the biggest problem with email isnβt how effective it is β itβs how much inventory you as a marketer have available inβ¦
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Direct Marketing Association
Winds of Change at the DMA
Winds of Change at the DMA Iβve been an active member of the Direct Marketing Association (DMA) for almost seven years now. Itβs kind of the Mac Daddy of trade associations in and around our business. The DMA has taken its lumps of late, mostly deservedly so, and I think made some terrible moves, misjudgments, and decisions a few years back. But Iβve continued to be an active member, mostly convinced by new DMA CEO John Greco and COO Ramesh Ratan that there was a new sheriff in town who was going to restore peace and order to the village. John and Ramesh have a deep understanding and deeply held convictions about consumer experience and permission β and about theβ¦
In From the Perimeter
In From the Perimeter Iβm at the Direct Marketing Associationβs annual massive trade show (DMA*05) in Atlanta. While there are lots of things to potentially blog about, I think the most interesting one is the simplest. When I started attending the DMAβs shows six years ago, the only interactive marketeing companies who exhibited were email vendors and the occasional sweepstakes company β and any interactive marketing company who did bother to show up was relegated to a small booth space in a corner of the trade show floor, away from the real action. A friend of mine once told me it was easy for him to hit all the email guys at DMA β just walk around the perimeter ofβ¦