Book Short: The Joys of Slinging Hash
Patrick Lencioni’s The Three Signs of a Miserable Job is a good read, as were his last two books, The Five Temptations of a CEO (post, link), and The Four Obsessions of an Extraordinary Executive (post, link). They’re all super short, easy reads (four express train rides on Metro North got the job done), with a single simple message and great examples. This one is probably my second favorite so far.
This book, which has a downright dreary title, is great. It points to and proposes a solution to a problem I’ve thought about for a long time, which is how do you create meaning for people in their day to day work when they’re not doing something intrinsically meaningful like curing a disease or feeding the homeless. His recipe for success is simple:
– Get people to articulate the relevance in their jobs…the meaning they derive out of their work…an understanding of the people whose lives are made better, even in small ways, by what they do every day
– Get people to measure what they do (duh, management 101), IN RELATION TO THE RELEVANCE learnings from the last point (ahh, that’s an interesting twist)
– Get to know your people as people
All of these are things you’d generally read in good books on management, but this book ties them together artfully, simply, and in a good story about a roadside pizza restaurant. It also stands in stark contrast to the book I reviewed and panned a few days ago by Jerry Porras in that it is nothing but examples from non-celebrities, non-success stories — ordinary people doing ordinary jobs.
Brad has blogged glowingly about Death by Meeting, so I’ll probably make that my next Lencioni read next month, with two more to go after that.
Wither the News? (Plus a Bonus Book Short)
It’s unusual that I blog about a book before I’ve actually finished it, but this one is too timely to pass up given today’s news about newspapers. The Cult of the Amateur: How Today’s Internet is Killing Our Culture, by Andrew Keen, at least the first 1/2 of it, is a pretty intense rant about how the Internet’s trend towards democratizing media and content production has a double dirty underbelly:
poor quality — “an endless digital forest of mediocrity,”
no checks and balances — “mainstream journalists and newspapers have the organization, financial muscle, and and credibility to gain access to sources and report the truth…professional journalists can go to jail for telling the truth” (or, I’d add, for libel)
So what’s today’s news about newspapers? Another massive circulation drop — 3.6% in the last six months. Newspaper readership across the country is at its lowest level since 1946, when the population was only 141 million, or less than half what it is today. The digital revolution is well underway. Print newspapers are declining asymptotically to zero.
Don’t get me wrong. I’m an Internet guy, and I love the democratization of media for many reasons. I also think it will ultimately force old media companies to be more efficient as individual institutions and as an industry in order to survive (not to mention more environmentally friendly). But Keen has good thoughts about quality and quantity that are interesting counterpoints to the revolution. I hope at least some newspapers survive, change their models and their cost structures, and start competing on content quality. The thought that everyone in the world will get their news ONLY from citizen journalists is scary.
I’m curious to see how the rest of the book turns out. I’ll reblog if it’s radically different from the themes expressed here.
Update (having finished the book now): Keen puts the mud in curmudgeon. He doesn’t appear to have a good word to say about the Internet, and he allows his very good points about journalistic integrity and content quality and our ability to discern the truth to get washed up in a rant against online gambling, porn, and piracy. Even some of his rant points are valid, but saying, for example, that Craigslist is problematic to society because it only employs 22 people and is hugely profitable while destroying jobs and revenue at newspapers just comes across as missing some critical thinking and basically just pissing in the wind. His final section on Solutions is less blustry and has a couple good examples and points to offer, but it’s a case of too little, too late for my liking.
Book Short: Wither the Team
I keep expecting one of his books to be repetitive or boring, but Patrick Lencioni’s The Five Dysfunctions of a Team held my interest all the way through, as did his others. It builds nicely on the last one I read, Death by Meeting (post, link).
I’d say that over the 9 1/2 years we’ve been in business at Return Path, we’ve systematically improved the quality of our management team. Sometimes that’s because we’ve added or changed people, but mostly it’s because we’ve been deliberate about improving the way in which we work together. This particular book has a nice framework for spotting troubles on a team, and it both reassured me that we have done a nice job stamping out at least three of the dysfunctions in the model and fired me up that we still have some work to do to completely stamp out the final two (we’ve identified them and made progress, but we’re not quite there yet.
The dysfunctions make much more sense in context, but they are (in descending order of importance):
- Absence of trust
- Fear of conflict (everyone plays politically nice)
- Lack of commitment (decisions don’t stick)
- Avoidance of accountability
- Inattention to results (individual ego vs. team success)
For those who are wondering, the two we’re still working on at the exec team level here are conflict and commitment. And the two are related. If you don’t produce engaged discussion about an issue and allow everyone to air their opinions, they will invariably be less bought into a decision (especially one they don’t agree with). But we’re getting there and will continue to work aggressively on it until we’ve rooted it out.
There’s one other interesting takeaway from the book that’s not part of the framework directly, which is that an executive has to be first and foremost a member of his/her team of peers, not the head of his/her department. That’s how successful teams get built. AND (this is key) this must trickle down in the organization as well. Everyone who manages a team of group heads or managers needs to make those people function well as a team first, then as managers of their own groups second.
At any rate, another quick gem of a book. I’m kind of sorry there’s only one left in the series.
So far the series includes:
I have one or two more to go, which I’ll tackle in due course and am looking forward to.
New Del.icio.us for: Tag
As usual the laggard behind Fred and Brad, I just set up a for:mattblumberg tag on del.icio.us. Feel free to tag away for me! If you don’t know what this means, you can read either of their postings about it here or here.
Book Short: On The Same Page
Being on the same page with your team, or your whole company for that matter, is a key to success in business. The Four Obsessions of an Extraordinary Executive, by Patrick Lencioni, espouses this notion and boils down the role of the CEO to four points:
- Build and maintain a cohesive leadership team
- Create organizational clarity
- Overcommunicate organizational clarity
- Reinforce organizational clarity through human systems
Those four points sound as boring as bread, but the book is anything but. The book’s style is easy and breezy — business fiction. One of the most poignant moments for me was when the book’s “other CEO” (the one that doesn’t “get it”) reflects that he “didn’t go into business to referee executive team meetings and delivery employee orientation…he loved strategy and competition.” Being a CEO is a dynamic job that changes tremendously as the organization grows. This book is a great handbook for anyone transitioning out of the startup phase, or for anyone managing a larger organization.
I haven’t read the author’s other books (this is one in a series), but I will soon!
Book Short: Continuing to make “sustainability” a mainstream business topic
The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World, by my friend Andrew Winston, is a great book. It just got awarded one of the Top 10 business books of 2014 by Strategy+Business, which is a great honor.
Andrew builds nicely on his first book, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (post, book link) (and second book, which I didn’t review, Green Recovery), as I said in my review of Green to Gold, to bring:
the theoretical and scientific to the practical and treat sustainability as the corporate world must treat it in order to adopt it as a mainstream practice — as a driver of capitalistic profit and competitive advantage.
Andrew’s central thesis, with plenty of proof points in the book for our planet of 7 Billion people, rapidly heading to 9-10 Billion, is this:
Whether you take a purely fiscal view of these challenges or look through a human-focused lens, one thing is clear: we’ve passed the economic tipping point. A weakening of the pillars of our planetary infrastructure— a stable climate, clean air and water, healthy biodiversity, and abundant resources— is costing business real money. It’s not some futuristic scenario and model to debate, but reality now, and it threatens our ability to sustain an expanding global economy… If this hotter, scarcer, more transparent, and unpredictable world is the new normal, then how must companies act to ensure a prosperous future for all, including themselves?
Andrew’s writing is accessible and colorful. The book is full of useful analogies and metaphors like this one:
Climate can also seem easy to write off because the warming numbers don’t sound scary. A couple degrees warmer may sound pleasant, but we’re not really talking about going from 75 to 77 degrees Fahrenheit on a nice spring day. As many others have pointed out, the right metaphor is a fever. Take your core body temperature up one degree, and you don’t feel so great. Five degrees, and you’re sick as a dog. Ten degrees, and you’re dead.
The book also does a really nice job of looking at the externalities of climate change in a different way. Not the usual “I can pollute, because there’s no cost to me to doing so,” but more along the lines of “If I had to pay for all the natural resources my business consumes, I would treat them differently.”
Some of Andrew’s points are good but general and maybe better made elsewhere (like the problems of short-termism on Wall Street), but overall, this book is a great think piece for all business leaders, especially in businesses that consume a lot of natural resources, around how to make the challenge of climate change work for your business, not against it.
Two things occurred to me during my read of The Big Pivot that I think are worth sharing for the people in my life who still don’t believe climate change is real or threatening. The first is Y2K. Remember the potentially cataclysmic circumstance where mission critical systems all around the world were going to go haywire at midnight at the turn of the millennium? The conventional wisdom on why nothing major went wrong is that society did enough work ahead of time to prevent it, even though the outcomes weren’t clear and no one system problem alone would have been an issue. I was thinking about this during the book…and then Andrew mentioned it explicitly towards the end.
The second is something I read several years ago in my personal news bible, The Economist. I couldn’t find the exact quote online just now, but it was something to the effect of “Even if you don’t believe man created climate change, or that climate change is real and imperiling to humanity and can be fixed by man, the risks of climate change are so great, the potential consequences so dire, and the path to solve the problem so lengthy and complex and global…it’s worth investing in that solution now.”
Let’s all pivot towards that, shall we? If you want to download the introduction to the book for free, you can find it on Andrew’s web site. Or for a three-minute version of the story, you can watch this whiteboard animation on YouTube.
Book Not-So-Short: Not Just for Women
At the request of the women in our Professional Services team, I recently read Sheryl Sandberg’s Lean In: Women, Work, and the Will to Lead, and while it may seem like dancing the meringue in a minefield for a male CEO to blog about it, I think it’s an important enough topic to give it a shot. So here goes.
First, given the minefield potential, let me issue a few caveats up front. These are deep, ages old, complex, societal issues and behaviors we’re talking about here. There is no quick answer to anything. There is no universal answer to anything. Men don’t have the same perspective as women and can come across as observers (which in some respects, they are). Working moms don’t have the same perspective as stay-at-home moms, or as single women. We try to be good about all these issues at Return Path, but I’m sure we’ve only scratched the surface. </caveats>
Perhaps most important, my overall take on the book is that it’s a very good business book that everyone should read – not just women. I have a strong reaction to the reactions I’ve read and heard about the book – mostly from women dismissing the book because Sandberg has immense financial resources, so how could she possibly know the plight of the ordinary mom, and how could she understand what it is like to be a stay-at-home mom? That reaction is to dismiss the dismissals! I found the book to be very broadly applicable. Of course things about life with a two-working parent family are easier if you have more money. But that’s completely not the point of the book. And Sandberg doesn’t once criticize stay-at-home moms for that choice – in fact, she acknowledges feelings of guilt and inferiority around them and admiration for the work they do that benefits all families and kids, not just their own.
Here are a few of the biggest areas of thinking, AHA, or questioning, that the book gave me:
- One of Sandberg’s underlying points is that the world would be a better place with more women in leadership positions, so that’s an important goal. It’s interesting that few enough of our leaders are women, that it’s hard for me to draw that same conclusion, but it makes sense to me on the surface, and there’s some research about management teams and boards to back it up. As far as I can tell, the world has yet to see a brutal female dictator. Or a fair share of political or corporate scandals caused by women. There are definitely some horror stories of “tough boss” women, but probably no more than “tough boss” men. It’s interesting to note that in our society, leadership roles seem to be prized for their power and monetary reward, so even if the world wouldn’t be a better place with more female leaders, it would certainly be a more fair place along those two dimensions
- I felt that a bunch of Sandberg’s points about women were more generalizations about certain personality types which can be inherent in men and women. Maybe they’re more prevalent in women, even much more, but some are issues for some men as well. For example, her general point about women not speaking up even if they have something to say. I have seen this trait in women as well as more introverted men. As a leader, I work hard to draw comments out of people who look like they have something to say in a meeting but aren’t speaking up. This is something that leaders need to pay close attention to across the board so that they hear all the voices around their tables. Same goes for some of the fears she enumerates. Many male leaders I know, myself included at times, have the “fear of being found out as a fraud” thought. Same goes for the “desire to be liked by everyone” holding people back – that’s not gender specific, either. All that said, if these traits are much more prevalent in women, and they are traits that drive attainment of leadership roles, well, you get the point
- The fact that women earn 77 cents on the dollar in equivalent jobs for men is appalling. I’ve asked our People Team to do a study of this by level, factoring in experience and tenure, to make sure we don’t have that bias at Return Path. I know for sure we don’t at the leadership level. And I sure as heck hope we don’t anywhere in the organization. We are also about to launch an Unconscious Bias training program, which should be interesting
- Sandberg made a really interesting point that most of the women who don’t work are either on the low end or high end of the income spectrum. Her point about the low end really resonated with me – that women who don’t earn a lot stop working if their salaries only barely cover childcare costs. However, she argues that that’s a very short term view, and that staying in the workforce means your salary will escalate over time, while childcare costs stay relatively flat. This is compounded by the fact that women who lean back early in their careers simply because they are anticipating someday having children are earning less than they should be earning when they do finally have children.
- The other end of the income spectrum also made sense once I parsed through it – why do women whose husbands make a lot of money (most of whom make a lot of money as well) decide to off-ramp? Sandberg’s point about the “Leadership ambition gap” is interesting, and her example of running a marathon with the spectators screaming “you know you don’t have to do this” as opposed to “you’ve got this” is really vivid. See two bullets down for more on this one. But it might not be straight-up Leadership Ambition Gap so much as a recognition that some of the high-earning jobs out there are so demanding that having two of them in the household would be a nightmare (noting that Dave and Sheryl seem to have figured some of that out), or that moms don’t want to miss out on that much of their children’s lives. They want to be there…and they can afford to. Another related topic that I wish Sandberg had covered in more depth is the path of moms who off-ramp, then re-on-ramp once their youngest children are in school, whether into the career they left or a different one. That would be an interesting topic on many fronts
- Societal influences must matter. The facts that, in 2011 – Gymboree manufactured onesies that say “smart like Daddy” and “pretty like Mommy,” and that JC Penney teenage girl t-shirts say “I’m too pretty to do homework so my brother has to do it for me” are more than a little troublesome on the surface (unless Gymboree also produces “handsome like Daddy” and “wicked smart like Mommy,” which somehow I doubt). The fact that women do worse on math and science tests when they have to identify their gender at the top of the test is surprising and shocking
- I am really fortunate that Mariquita only works part time, and it’s unclear to me how our lives would work if we both worked full time, especially given my extremely heavy travel schedule, though I am sure we’d figure it out. And there’s no way that I carry 50% of the burden of household responsibilities. Maybe 20-25% at best. But I was struck by Sandberg’s comments (I am sure true) that in two-working-parent families, women still carry the preponderance of household responsibilities on their shoulders. I totally don’t get this. If you both work, how can you not be equal partners at home? A quick mental survey of a couple of the two-working-parent families we know would indicate that the parents split household responsibilities somewhat evenly, though you can never know this from the outside. This should be a no brainer. Sandberg’s point that men need to “lean into their families” is spot on in these cases for sure
- On a related note, Sandberg’s comment that “as women must be more empowered at work, men must be more empowered at home…moms can be controlling and critical…if he’s forced to do things her way, pretty soon she’ll be doing them herself” made me smile. I have definitely seen this “learned helplessness” on the home front with dads quite a bit over the years
- One really good point Sandberg makes is that younger employees who don’t have kids should be allowed to have a life outside of work just as much as women who do have kids. And that she pays people for the quality and quantity of their output, not their hours. These are principles that match our values and philosophy at Return Path 100%
- Probably the most startling moment in the book for me – and I suspect many other men – was Sandberg’s vignette about the young woman at Facebook who was starting to “lean back” because she might someday have a family – before she was even dating anyone! This really gave me a lot of pause. If widespread (and I assume it is), there are clearly societal forces at work that we need to do more to help women early in their careers overcome, if they want to overcome them
- Sandberg’s point that a rich and fulfilling career “is a Jungle Gym, not a Ladder” is spot on, but this is true for men as well as women. It matches our philosophy of Scaling Horizontally perfectly
- Another very poignant moment in the book was when Sandberg talked about how she herself had shown bias against women in terms of who she called on in meetings or lectures during Q&A. Again, lots of pause for me. If female leaders have the same societal bias against women, that’s a sign that we all have real work in front of us to help level the playing field around giving women air time. Similarly, her example of the Heidi/Howard study was fascinating around how women with the same characteristics are perceived differently by both male and female co-workers gives me pause (for the record, I know the Heidi in question, and I like her!). Likewise, the fact that female leaders are often given unflattering nicknames like “The Iron Lady” – you’d never see something like that for a man in the same position. At least Thatcher wore the name as a badge of honor
I hope this post doesn’t end up as a no-win piece of writing where all I do is touch a few nerves and inspire no ongoing dialog. “Let’s start talking about it,” the ending theme of the book, is a great way to end this post as well. As with all tough issues, articulating the problem is the first step toward solving it. Women need to allow men (as long as the men are open-minded, of course!) to think what they think, say what they think in a safe space, and blunder through their own learnings without feeling threatened. And men need to be comfortable having conversations about topics like these if the paradigmatic relationship between women and leadership is going to continue to shift instead of avoiding the topic or just calling in HR.
Hopefully this blog post is one step towards that at my company. Return Path colleagues – feel free to comment on the blog or via email and share stories of how we’ve either helped you or held you back! But overall, I’m glad I read this book, and I’d encourage anyone and everyone to read it.
What is the News, These Days?
I’ve about had it with the news about the financial mess these days. It’s not the news about what’s happening that bugs me — that’s at least mildly useful. It’s the pundits’ explanation of what’s driving the news that’s driving me nuts.
It’s hard to see how these headlines and lead sentences are even remotely accurate. It’s not as if all global traders and investors operate on a common set of guidelines, or even have access to all the same information at the same time. Yet we are now told day in, day out, that the market is doing well “because the government finally approved the bailout.” Or the market is doing poorly “because investors are worried the bailout isn’t enough” (yes, same reason).
And this is a gem from Friday: “Oil prices jumped above $72 a barrel Friday in Asia from a 14-month low as investors bet fears that a severe global recession will devastate crude demand may be overblown.” So this headline, to be clear if you study it, is saying that yesterday’s fears which drove the market down — we’re now afraid we were wrong. Yeesh.
Book Short: Alignment Well Defined, Part II
Getting the Right Things Done: A Leader’s Guide to Planning and Execution, by Pascal Dennis, is an excellent and extraordinarily practical book to read if you’re trying to create or reengineer your company’s planning, goal setting, and accountability processes. It’s very similar to the framework that we have generally adapted our planning and goals process off of at Return Path for the last few years, Patrick Lencioni’s The Advantage (book, post/Part I of this series). My guess is that we will borrow from this and adapt our process even further for 2014.
The book’s history is in Toyota’s Lean Manufacturing system, and given the Lean meme floating around the land of tech startups these days, my guess is that its concepts will resonate with most of the readers of this blog. The book’s language — True North and Mother Strategies and A3s and Baby A3s — is a little funky, but the principles of simplicity, having a clear target, building a few major initiatives to drive to the target, linking all the plans, and measuring progress are universal. The “Plan-Do-Check-Adjust” cycle is smart and one of those things that is, to quote an old friend of mine, “common sense that turns out is not so common.”
One interesting thing that the book touches on a bit is the connection between planning/goals and performance management/reviews. This is something we’ve done fairly well but somewhat piecemeal over the years that we’re increasingly trying to link together more formally.
All in, this is a good read. It’s not a great fable like Lencioni’s books or Goldratt’s classic The Goal (reminiscent since its example is a manufacturing company). But it’s approachable, and it comes with a slew of sample processes and reports that make the theory come to life. If you’re in plan-to-plan mode, I’d recommend Getting the Right Things Done as well as The Advantage.
Book Short: Choose Voice!
I took a couple days off last week and decided to re-read two old favorites. One –Ayn Rand’s The Fountainhead — my fourth reading — will take me a little longer to process and figure out if there’s a good intersection with the blog. One would think so with entrepreneurship as the topic, but my head still hurts from all the objectivism. The second — Exit, Voice, and Loyalty, by Albert O. Hirschman — is today’s topic.
I can’t remember when I first read Exit, Voice, and Loyalty. It was either in senior year of high school Economics or Government; or in freshman year of college Political Philosophy. Either way, it was a long time ago, and for some reason, some of the core messages of this quirkly little 125 page political/economic philosophy book have stayed with me over the years. I remembered the book incorrectly as a book about political systems, and I think it was born consciously in the wake of Eugene McCarthy’s somewhat revolutionary challenge to a sitting President Johnson for the Democratic Party nomination in 1968. But the book is actually about business; it’s just about businesses and their customers, not corporations as social structures (the latter being more of an interest to me). Written by an academic economist (I think), the book has its share of gratuitous demonstrative graphs, 2×2 matrices, and SAT words. But its central premise is a gem for anyone who runs an organization of any size.
The central premise is that there are really two paths by which one can express dissatisfaction with a temporary, curable lapse in an organization: exit (bailing), or voice (trying to fix what’s wrong from within). The third key element, Loyalty, is less a path in and of itself but more an agent that “holds exit at bay and activates voice.”
You need to read the book and apply it to your own circumstances to really get into it, but for me, it’s all about breeding loyalty as a means of making voice the path of least resistance, even when exit is a freely available option (few of us run totalitarian states or monopolies, after all). That to me is the definition of a successful enterprise, both internally and externally.
With your customers: make your product so irresistible, and make your customer service so deep, that your customers feel an obligation to help you fix what they perceive to be wrong with your product first, rather than simply complain about price or flee to a competitor.
With your employees: make your company the best possible place you can think of to work so that even in as ridiculously fluid a job market as we live in, your employees will come to their manager, their department head, the head of HR, or you as leader to tell you when they’re unhappy instead of just leaving, or worse, sulking.
With your company (you as employee): make yourself indispensible to the organization and do such a great job that if things go wrong with your performance or with your role, your manager’s loyalty to you leads him or her to give you open feedback and coach you to success rather than unceremoniously show you the door.
Ok, this wasn’t such a short book short — probably the longest I’ve ever written in this blog, and certainly the highest ratio of short:actual book. But if you’re up for a serious academic framework (quasi-business but not exclusively) to apply to your management techniques, this short 1970 book is as valid today as when it was written. Thanks to David Ramert (I am pretty sure I read it in high school) for introducing it to me way back when!
Book Short: Steve Jobs and Lessons for CEOs and Founders
First, if you work in the internet, grew up during the rise of the PC, or are an avid consumer of Apple products, read the Walter Isaacson biography of Steve Jobs (book, kindle). It’s long but well worth it.
I know much has been written about the subject and the book, so I won’t be long or formal, but here are the things that struck me from my perspective as a founder and CEO, many taken from specific passages from the book:
- In the annals of innovation, new ideas are only part of the equation. Execution is just as important. Man is that ever true. I’ve come up with some ideas over the years at Return Path, but hardly a majority or even a plurality of them. But I think of myself as innovative because I’ve led the organization to execute them. I also think innovation has as much to do with how work gets done as it does what work gets done.
- There were some upsides to Jobs’s demanding and wounding behavior. People who were not crushed ended up being stronger. They did better work, out of both fear and an eagerness to please. I guess that’s an upside. But only in a dysfunctional sort of way.
- When one reporter asked him immediately afterward why the (NeXT) machine was going to be so late, Jobs replied, “It’s not late. It’s five years ahead of its time.” Amen to that. Sometimes product deadlines are artificial and silly. There’s another great related quote (I forget where it’s from) that goes something like “The future is here…it’s just not evenly distributed yet.” New releases can be about delivering the future for the first time…or about distributing it more broadly.
- People who know what they’re talking about don’t need PowerPoint.” Amen. See Powerpointless.
- The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind. This is critical. You can’t always be first in everything. But ultimately, if you’re a good company, you can figure out how to recover when you’re not first. Exhibit A: Microsoft.
- In order to institutionalize the lessons that he and his team were learning, Jobs started an in-house center called Apple University. He hired Joel Podolny, who was dean of the Yale School of Management, to compile a series of case studies analyzing important decisions the company had made, including the switch to the Intel microprocessor and the decision to open the Apple Stores. Top executives spent time teaching the cases to new employees, so that the Apple style of decision making would be embedded in the culture. This is one of the most emotionally intelligent things Jobs did, if you just read his actions in the book and know nothing else. Love the style or hate it – teaching it to the company reinforces a strong and consistent culture.
- Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page. There’s always a tension between listening TO customers and innovating FOR them. Great companies have to do both, and know when to do which.
- What drove me? I think most creative people want to express appreciation for being able to take advantage of the work that’s been done by others before us. I didn’t invent the language or mathematics I use. I make little of my own food, none of my own clothes. Everything I do depends on other members of our species and the shoulders that we stand on. And a lot of us want to contribute something back to our species and to add something to the flow. It’s about trying to express something in the only way that most of us know how—because we can’t write Bob Dylan songs or Tom Stoppard plays. We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That’s what has driven me. This is perhaps one of the best explanations I’ve ever heard of how creativity can be applied to non-creative (e.g., most business) jobs. I love this.
My board member Scott Weiss wrote a great post about the book as well and drew his own CEO lessons from it – also worth a read here.
Appropos of that, both Scott and I found out about Steve Jobs’ death at a Return Path Board dinner. Fred broke the news when he saw it on his phone, and we had a moment of silence. It was about as good a group as you can expect to be with upon hearing the news that an industry pioneer and icon has left us. Here’s to you, Steve. You may or may not have been a management role model, but your pursuit of perfection worked out well for your customers, and most important, you certainly had as much of an impact on society as just about anyone in business (or maybe all walks of life) that I can think of.