links for 2005-12-06
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Brad talks about comp for outside Board members
links for 2005-12-02
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Good quick point of view on what makes a great employee in a startup.
links for 2005-11-26
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Charlie O’Donnell from Union Square Ventures has a great post about LinkedIn, its limitations, and some things it could do to be MUCH cooler and more useful.
links for 2005-11-16
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Jeff Jarvis on Why We’re Glad We’re New Media…good stats on all the troubles facing “old media” nowadays (box office, newspapers, music, radio, books)
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Fred Wilson on how VCs relate to entrepreneurs vs. their limited partners. They should think of entrepreneurs as their customers, and think of LPs as shareholders.
links for 2005-10-23
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Return Path’s newly unveiled web site is now a blog, with an online resource center for email marketers and postings by its executive team
links for 2005-10-22
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From our client, Business & Legal Reports, a HILARIOUS read in the strange-but-true category. This is essential reading for any manager who has ever mediated an employee dispute. Tthanks to Tami Forman for citing this one!
links for 2005-10-20
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Get your mind out of the gutter! These are very useful and oddly hard to find graphics for doing checklists in presentations (thanks to my colleague George Bilbrey for this link).
links for 2005-09-22
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Great blog posting from Rob Walling on hiring like crazy
links for 2005-10-11
links for 2005-08-19
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Entrepreneur Bernard Moon does a great job of articulating “how to build the perfect team” for your new startup
Book Short: The Little Engine that Could
Book Short:Â The Little Engine that Could
Authors Steven Woods and Alex Shootman would make Watty Piper proud. Instead of bringing toys to the children on the other side of the mountain, though, this engine brings revenue into your company. If you run a SaaS business, or really if you run any B2B business, Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage, will change the way you think about Sales and Marketing. The authors, who were CTO and CRO of Eloqua (the largest SaaS player in the demand management software space that recently got acquired by Oracle), are thought leaders in the field, and the wisdom of the book reflects that.
The book chronicles the contemporary corporate buying process and shows that it has become increasingly like the consumer buying process in recent years. The Consumer Decision Journey, first published by McKinsey in 2009, chronicles this process and talks about how the traditional funnel has been transformed by the availability of information and social media on the Internet. Revenue Engine moves this concept to a B2B setting and examines how Marketing and Sales are no longer two separate departments, but stewards of a combined process that requires holistic analysis, investment decisions, and management attention.
In particular, the book does a good job of highlighting new stages in the buying process and the imperatives and metrics associated with getting this “new funnel” right. One that resonated particularly strongly with me was the importance of consistent and clean data, which is hard but critical! As my colleague Matt Spielman pointed out when we were discussing the book, the one area of the consumer journey that Revenue Engine leaves is out is Advocacy, which is essential for influencing the purchase process in a B2B environment as well.
One thing I didn’t love about the book is that it’s a little more theoretical than practical. There aren’t nearly enough detailed examples. In fact, the book itself says it’s “a framework, not an answer.” So you’ll be left wanting a bit more and needing to do a bit more work on your own to translate the wisdom to your reality, but you’ll have a great jumping off point.