A little over a year ago, my friend Dan Shapiro, CEO of Glowforge, showed me what his team had built internally with AI tools. Not one-off ChatGPT experiments. Not an AI pilot program. A real, unified infrastructure where the whole company was using AI through a common platform with shared agents, shared memory, and shared integrations. I walked away from that conversation knowing we needed to do the same thing. A few weeks later, our VP of Technical Operations, Martin Hempstock, stood up an instance of LibreChat — an open-source AI platform that brings together all the major LLMs into a single, customizable interface. Martin had it provisioned under a new subdomain within days. It’s changed the way we work….
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Markup AI
Why I am Writing About AI (and Why It’s Not Just About My Company)
My marketing team has been asking me to write more about Markup AI — what we do, why it matters, where we’re headed. And I will. I’m the CEO of a company that builds Content Guardian Agents to help enterprises scale AI-generated content smartly and safely. I love what we’re building. I believe in it deeply. And I’ll reference it when it’s relevant. I also love how we’re building things, since we are hardcore practitioners using AI to build our business at decent scale. But if you’ve read this blog over the years — through my two decades at Return Path, my time building Bolster, and three books on startup leadership — you know that’s never been what this space…
HBR article: Preparing Your Brand for Agentic AI
We’ve been sounding the alarm on this at Markup AI for months, and now the data is catching up. A recent Harvard Business Review audit of major LLMs just validated a critical shift: Machines are distorting brand reality. When Pernod Ricard ran the numbers, they found models miscategorizing Ballantine’s – very much a mass-market staple (and a decent scotch whiskey, though not my personal favorite, and not a high end one like Talisker or Oban) – as a prestige product. Why is this an issue CEOs or even board members should care about? Because the “customer journey” has fundamentally changed. With two-thirds of Gen Z and half of Millennials now using LLMs for product research, we’re witnessing the death of…