Category

Marketing

Brilliant Client Service: It’s Not Just for Peaceful Revolutionaries Any More!

Brilliant Client Service:  It’s Not Just for Peaceful Revolutionaries Any More! I just read this quote, attributed to an unlikely source, Mahatma Gandhi, in an annual report from InfoUSA, one of the biggest public companies in our industry: A customer is the most important visitor on our premises. He is not dependent on us.  We are dependent on him. He is not an interruption in our work.  He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. This quote is widely believed to actually be from Gandhi,…

In the Land of Too Many Conferences, This is a Good One

In the Land of Too Many Conferences, This is a Good One It’s rare that I’m sad to leave a conference — usually I can’t leave fast enough.  But such is my mood today leaving Mediapost’s third Email Insider Summit. Our industry is way over-conferenced in general.  I’m guessing that our company’s full conference calendar has 40+ events on it over the course of a year.  It’s more than we can afford to exhibit at, participate in, speak at, attend.  We do our best, and what money we spend is much more carefully monitored and measured than it used to be, but usually it’s with that sick feeling in the pit of our collective marketing stomach that we’re throwing money…