Email Marketing Blog
One of my readers just emailed me:
You’ve done a good job talking about first-time CEO experience but not explaining step by step what makes a good email vendor and why returnpath is, thus, the company we should use. Subtly, over the years, I should have come to know exactly why I’d want to use returnpath…
As I wrote back to him, I’ve deliberately kept my blog away from being a promotional vehicle for Return Path, although I do periodically write about the company in one way or another. My plan is generally to keep it like that.
In any event, the reader’s note reminded me that I may have a bunch of other readers who don’t realize that Return Path has its own blog, which is a great resource for email marketers large and small alike. You can get to it on our home page, or the feed URL is here. We also have a couple email-only options for feed distribution on our site.