How Much Marketing Is Too Much Marketing? It seems like a busy holiday season is already underway for marketers, and hopefully for the economy, shoppers as well. Just for kicks, I thought I’d take a rough count of how many marketing messages I was exposed to in a given day. Here’s what the day looked like: 5:30 a.m. – alarm clock goes off with 1010 WINS news radio in the middle of an ad cycle – 2 ads total. Nice start to the day. 5:45-6:30 – in the gym, watching Today In New York News on NBC for 30 minutes, approximately 6 ad pods, 6 ads per pod – 36 ads total. So we’re at 38, and it’s still dark…
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Wall St. Journal
Lessons from the Gipper
There’s been much coverage in the news of Saturday’s passing of President Ronald Reagan, but I will add a new wrinkle by trying to distill down what I know and remember of The Great Communicator’s leadership style into a few simple lessons of note for CEOs. Lesson 1: Sunny optimism motivates the people you lead, but only when it’s balanced with hard-headed realism. Reagan’s message that tomorrow can be a better day than today was powerful and timely for the American psyche, but he didn’t just assume that because he said it, it would be true. He backed up his message with (a) an understanding that the American economy itself was in the doldrums in the late ’70s, and (b)…