Book Short: the Garage Workbench of the Future Makers: The New Industrial Revolution, by Wired Magazine’s Chris Anderson, author of The Long Tail (review, buy) and Free (review, buy) is just as mind expanding as his prior two books were at the time they were published. I had the pleasure of talking with Chris for a few minutes after he finished his keynote address at DMA2012 in Las Vegas this week, and I was inspired to read the book, which I did on the flight home. The short of it is that Anderson paints a very vivid picture of the future world where the Long Tail not only applies to digital goods but to physical goods as well. The seeds…
The Long Tail
Book Short: Worth Buying Free
Book Short: Worth Buying Free The cynic in me wanted to start this book review of Free: The Future of a Radical Price, by Chris Anderson, by complaining that I had to pay for the book. But it ended up being good enough that I won’t do that (plus, the author said there are free digital versions available — though the Kindle edition still costs money). At any rate, a bunch of reviews I read about the book panned it when compared to Anderson’s prior book, The Long Tail (post, link to book). I won’t get into the details of the book, though you’ll get an idea from the paragraph below, but Anderson has a few gems worth quoting: Any…
Book Short: It Sounds Like it Should be About Monkeys, Doesn’t It?
Book Short: It Sounds Like it Should be About Monkeys, Doesn’t It? The Long Tail, by Chris Anderson, is a must-read for anyone in the Internet publishing or marketing business. There’s been so much written about it in the blogosphere already that I feel a little lame and “me too” for adding my $0.02, but I finally had a chance to get to it last week, and it was fantastic. The premise is that the collapsing production, distribution, and marketing costs of the Internet for certain types of products — mostly media at this point — have extended the traditional curve of available products and purchased products almost indefinitely so that it has, in statistical terms, a really long tail….