The Line

Five Misperceptions of the CCO Role

This post was inspired by Startup CXO and was originally published by Techstars on The Line. If you’re new to the Chief Customer Officer role, we’d like to share some advice we wish we had learned earlier in our careers. There are a few common misconceptions about customers and the service organization. If you don’t realize these as misperceptions, you can spend a lot of time dealing with issues that are not real, but perceived. We have identified five of these common misperceptions, although we are sure there are more. Misperception #1: The service organization fully controls churn (customer attrition) In a lot of organizations you’ll see the service organization be measured solely on customer churn. If you really think about…