Book Short: A Marketing-Led Turnaround Generally, I love books by practitioners even more than those by academics. That’s why Steve McKee’s first (I assume) book, When Growth Stalls: How it Happens, Why You’re Stuck, and What to do About It (book, Kindle edition) appealed to me right out of the gate. The author is CEO of a mid-size agency and a prior Inc. 500 winner who has experienced the problem firsthand – then went out, researched it, and wrote about it. As a two-time Inc. 500 winner ourselves, Return Path has also struggled with keeping the growth flames burning over the years, so I was eager to dig into the research. The title also grabbed my attention, as there are…