Stephanie Miller

Is Permission Still Relevant?

Is Permission Still Relevant? My colleague Stephanie Miller wrote a great post on our Return Path blog this week entitled Is Permission Enough? The essence of her argument is: …permission is not forever…Subscribers opt in and then promptly forget about their actions…Nor is permission a panacea. Opt-in doesn’t replace relevancy and keeping your promises. And she goes on to give great examples of how marketers abuse permission and a great checklist of times marketers shouldn’t ASSUME permission, which is where the trouble starts. So I concur — permission is never enough from a sender’s perspective.  But you still have to have it.  Why?  Read on. I’d like to extend Stephanie’s argument from senders to receivers and question whether permission is…