How Deliverability is Like SEO and SEM for Email I admit this is an imperfect analogy, and I’m sure many of my colleagues in the email industry are going to blanch at a comparison to search, but the reality is that email deliverability is still not well understood — and search engines are. I hope that I can make a comparison here that will help you better understand what it really means to work on deliverability – they same way you understand what it means to work on search. But before we get to that, let’s start with the language around deliverability which is still muddled. I’d like to encourage everyone in the email industry to rally around more precise…