Not Dead Yet Ah Spring. Flowers bloom. Love is in the air. And it’s time for the annual round of “email is dead” articles and blog posts. With apologies to Monty Python, and on the heels of last week’s fracas about social networking having more users than email, once again I say, email is Not Dead Yet! Three articles of late are pretty interesting and point out that the trends in online channel usage are far murkier than meets the eye. First, Sherry Chiger’s story in Direct that One in Five Merchants Shuns Marketing Email has a poor headline for an interesting, data-rich article. The article should be about how “Four in Five” adopt. The article has…
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SEO
How Deliverability is Like SEO and SEM for Email
How Deliverability is Like SEO and SEM for Email I admit this is an imperfect analogy, and I’m sure many of my colleagues in the email industry are going to blanch at a comparison to search, but the reality is that email deliverability is still not well understood — and search engines are. I hope that I can make a comparison here that will help you better understand what it really means to work on deliverability – they same way you understand what it means to work on search. But before we get to that, let’s start with the language around deliverability which is still muddled. I’d like to encourage everyone in the email industry to rally around more precise…