Sources of Urgency Sometimes I wish we were in the hardware business. Why? It’s not the margins, that’s for sure. It’s because hardware businesses usually have externally-imposed deadlines that create urgency in an organization around deliverables. If you are making a chip that Dell is putting in all of its boxes, and your contract with Dell stipulates that the chip will be ready for testing on X Date and for shipping on Y Date, you darn well better hit the deadline. If you are making software that gets installed or pre-loaded on all Samsung TVs, same thing. Maybe it’s not the hardware business per se, but you certainly don’t see this kind of mentality in SaaS businesses very often, either…