Winds of Change at the DMA I’ve been an active member of the Direct Marketing Association (DMA) for almost seven years now. It’s kind of the Mac Daddy of trade associations in and around our business. The DMA has taken its lumps of late, mostly deservedly so, and I think made some terrible moves, misjudgments, and decisions a few years back. But I’ve continued to be an active member, mostly convinced by new DMA CEO John Greco and COO Ramesh Ratan that there was a new sheriff in town who was going to restore peace and order to the village. John and Ramesh have a deep understanding and deeply held convictions about consumer experience and permission — and about the…