Counter Cliche: Ready, Set, Exit Fred’s VC Cliche of the week is the about the Quick Flip. My counter to that is Ready, Set, Exit (image from Google Images). Most quick flips involve a huge element of luck. For every quick flip out there, there are dozens of companies that thought they’d be quick flips and ended up crashing and burning instead. Back in 1999, when we started Return Path, another Internet entrepreneur I knew loved the idea so much that he told me to start writing the book then, because I would be able to sell the for $100 million before we even had a product in the market. He said the title of the book would be Ready,…