Backwards I came to an interesting conclusion about Return Path recently. We’re building our business backwards, at least according to what I have observed over time as the natural course of events for a startup. Here are a few examples of what I mean by that. Most companies build organically for years…then start acquiring others. We’ve done it backwards. In the first 9 years of our company’s life, we acquired 8 other businesses (SmartBounce, Veripost, Re-Route, NetCreations, Assurance Systems, GasPedal Consulting, Bonded Sender, Habeas). Since then, we’ve acquired none. There are a bunch of reasons why we front loaded M&A: we were working hard to morph our business model to achieve maximum success during the first internet downturn, we knew…
Agile Marketing, Part II I wrote about this years ago when I was temporarily running Marketing and was noting a lot of the similarities between running contemporary Product Development and Marketing efforts. Nick Van Weerdenburg just put up a great post called Why Marketing is Becoming Like Software Development which you should read if you run or work in, or work closely with, a marketing department.