Positioning: The Battle for Your Mind

Everyone’s a Marketer, Part II

Everyone’s a Marketer, Part II In Part I of this posting, I talked about how everyone’s job function is increasingly touching customers and therefore, in our networked world, everyone needs to think like a marketer.  This posting has the same theme but a different spin.  From the perspective of the individual person (in a company, and in life), marketing is central to success, although the definition of your target market needs to change with the circumstances. Interviewing for a job?  How good a job have you done building the brand of you (your list of accomplishments)?  How good is your collateral (resume)? Want to get an increase in your department’s budget or buy a new piece of hardware?  Have you…