Mail Fusion For 8 or 9 years now, we haven’t received a single bill by U.S. mail. We use PayTrust (originally PayMyBills.com) for “online” bill pay. We have a P.O. Box somewhere in South Dakota that we’ve redirected all our bills to. The bills get opened, scanned, we get an email, we enter in a payment amount and date. No fuss, no muss. PayTrust even figures out which bills can be electronically delivered and provides an easy interface to set that up directly into the PayTrust account as well. I haven’t received a bill or written a check in years. I think we pay something like $9/month for the service. I just ran across a new service this week called…
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PayTrust
New Media Deal
Americans have long operated under an unwritten deal with media companies (for our purposes here, let’s call this the Old Media Deal). The Old Media Deal is simple: we hate advertising, but we are willing to put up with an amazing amount of it in exchange for free or cheap content, and occasionally one of those ads slips through to the recesses of our brain and influences us in some way that old school marketers who trade in non-addressable media can only dream of. Think about it: – 30 minutes of Friends has 8 minutes of commercials (10 in syndication!) – The New York Times devotes almost 75% of its total column inches to ads – We get 6 songs…