(Post 1 of 4 in the series of Scaling CMOs) Unlike some of the other teams in a startup, the marketing function often has a few people carrying out various tasks and you’ll find that there is at least a medium sized and quite busy marketing department—even at the earliest startup stages. You could operate this way for quite some time and it’s common to have a marketing team with multiple mid-level leaders well before there is a seasoned leader at the helm. One of those leaders may be a VP of Marketing and, depending on the nature of the company, that VP is likely someone with a specialized area of focus within marketing (brand, digital, event, etc.) who has…
Agile Marketing, Part II I wrote about this years ago when I was temporarily running Marketing and was noting a lot of the similarities between running contemporary Product Development and Marketing efforts. Nick Van Weerdenburg just put up a great post called Why Marketing is Becoming Like Software Development which you should read if you run or work in, or work closely with, a marketing department.