Lean Startup

Book Short: Is CX the new UX?

Book Short:  Is CX the new UX? Outside In: The Power of Putting Customers at the Center of Your Business, by Harley Manning and Kerry Bodine from Forrester Research, was a good read that kept crossing back and forth between good on the subject at hand, and good business advice in general.  The Customer Experience (CX) movement is gaining more and more steam these days, especially in B2B companies like Return Path.  The authors define Customer Experience as “how your customers perceive their interactions with your company,” and who doesn’t care about that? A few years ago, people started talking a lot more about User Experience (UX) as a new crossover discipline between design and engineering, and our experience at…