Driving Out of the Bubble Itβs easy for those of us who live in the Internet bubble to confuse the words βstartupβ and βentrepreneurβ with the word βtechnology.β Every once in a while, I am struck by a fantastic entrepreneurial idea thatβs low-tech or no-tech. In the last few weeks, Iβve learned of two of them β oddly, very similar ideas. Theyβre both going after the New York City black car limo market (all those car services that take business travelers to and from airports and meetings), which is a lucrative but kind of gritty business. Iβve used black car services for 16 years now, and while Iβve found one thatβs pretty good, they all have massive customer service problemsβ¦