Drawing the Line

Drawing the LineWe are having a bit of a debate at the moment internally around our Sender Score deliverability business about how to handle clients who are in businesses that are, shall we say, not exactly as pure as the driven snow.  As a company that provides software and services to businesses without a vertical focus, we are often approached by all sorts of companies wanting our services where we don’t love what they do.  Examples include: Gambling Tobacco Neutriceuticals Guns Adult content or products Our challenges are along three dimensions, each of which is a little different.  But common threads run through all three dimensions.  Dimension 1:  Our deliverability technology platform.   Our basic technology is used by mailers of…