Building the Company vs. Building the Business I was being interviewed recently for a book someone is writing on entrepreneurship, which focused on identifying the elements of my “playbook” for entrepreneurial success at Return Path. I’m not sure I’ve ever had a full playbook, though I’ve certainly documented pieces of it in this blog over the years. One of the conversations we had in the interview was around the topic of building the company vs. building the business. The classic entrepreneur builds the business — quite frankly, he or she probably just builds the product for a long time first, then the business. In the course of the interview, I realized that I’ve spent at least as much energy over…
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HR policies
Backwards
Backwards I came to an interesting conclusion about Return Path recently. We’re building our business backwards, at least according to what I have observed over time as the natural course of events for a startup. Here are a few examples of what I mean by that. Most companies build organically for years…then start acquiring others. We’ve done it backwards. In the first 9 years of our company’s life, we acquired 8 other businesses (SmartBounce, Veripost, Re-Route, NetCreations, Assurance Systems, GasPedal Consulting, Bonded Sender, Habeas). Since then, we’ve acquired none. There are a bunch of reasons why we front loaded M&A: we were working hard to morph our business model to achieve maximum success during the first internet downturn, we knew…