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Eric Schmidt

A Tale of Two Strategies

A Tale of Two Strategies Two headlines right next to each other in today’s Wall Street Journal tell an interesting story.  First, they tell of Google’s strategy to allow advertisers to use Google’s web site to bid on and buy print advertising in over 50 leading newspapers. Then comes CBS’s strategy to bring in a new executive digital media M&A guru, Quincy Smith from Allen & Company, to “find the next YouTube.” (These links should work for a week, but I think that’s all the Journal allows – sorry!). So there you have it.  CBS’ grand interactive plans are about trying to do value-based Internet acquisitions.  Best of luck.  Les Moonves’ quote is somewhat sad — “This shows how serious…