Leaders Discredited from Leading? In Bill McCloskey’s Email Insider column on Mediapost today (hopefully the link will work; sometimes Mediapost isn’t open if you’re not a subscriber), he decries the lack of passion and industry evangelists in the email marketing space and compares it to the search world with at least one example involving Dave Pasternack, co-founder and president of Did-It. He then goes on to say that there are a few evangelists in the email world, but that two of us — myself and Rich Gingras, CEO of Goodmail, don’t count because we “have a vested interest in being passionate.” While I appreciate Bill’s main point and appreciate his recognizing that I do evangelize our space and am passionate…
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Email Data Source
The (Email) Elephant in the Room
The (Email) Elephant in the Room Email marketing continues to be under attack by some members of the media who are looking to stir up melodrama and controversy and seem to be uninterested in or unwilling to look at real metrics from real companies who are enjoying unparalleled success with email. I can’t say this any better than Bill McCloskey from Email Data Source, who writes in MediaPost: The Elephant in the Room that no one is willing to talk about is that Spam is not the problem. The problem is the OVERREACTION to Spam. This overreaction is not something that is hurting e-mail marketing communications–it is hurting all communications. Read the full column here. It’s great. UPDATE: Apparently, the…